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Tropicana partners with Guardian website for 'good news'

Tropicana, the juice brand, has partnered with the Guardian website to create a co-branded section...The Good News Guardian section launches this week and will feature only positive stories from www.guardian.co.uk . The "positive" content will also be featured on the Daily Rays section of the Tropicana Breakfast Club site ... know they already absorb and enjoy". Both the Guardian.co.uk and Channel4 deals were negotiated ...

Profile: Moral guardian - David Poley, chief executive, Portman Group

It is unlikely to be every small boy's dream to work in regulation, but David Poley, chief executive of the Portman Group, who admits to falling into the job, feels it is a role to which he is well suited.

Guardian launches online diet club with eDiets

LONDON – Guardian Unlimited is launching a subscription-based diet advice service in partnership...Known as Eat Right, the service will be accessed from Guardian Unlimited, the website linked to The Guardian and The Observer. EDiets has editorial and advertising relationships with other sites, including MSN and Handbag.com, but Guardian Unlimited is the first partner to rebadge the service ...

Guardian still right-on as sexist ad complaint is dismissed

LONDON - The Guardian Media Group, bastion of all things politically correct, has had a complaint...Rushdie's favourite cook". Two readers complained that the ad was sexist and offensive, but the Guardian ... that it could cause serious of widespread offence to readers of The Observer or The Guardian. As a model ...

Guardian takes 27% stake in Delicious publisher Seven

LONDON - Guardian Media Group has taken a significant minority stake in consumer magazine company...Worldwide, and chairman Michael Potter, founder of Redwood Publishing. As well as publishing The Guardian ...

Hughes beats Guardian's Phillis to become C4 chairman

Arcadia; and Guardian Media Group chief executive Bob Phillis, who was believed to be the favourite ...

STOP PRESS: Guardian to launch promotional campaign

The Guardian is to launch a TV, radio, press and online campaign to promote its three

THE FIRST 100 YEARS OF JWT & UNILEVER 1902-2002: Unilever's Brand Guardian

Sir Niall FitzGerald is riding high. It is six years since he became chairman of Unilever and he is over halfway through a radical overhaul. He tells Amanda Hall about brands, JWT and running marathons.

MEDIA: Guardian and Scottish Courage in sponsor tie

The Guardian has joined forces with Scottish Courage in a six-month sponsorship deal which...-paper advertising as well as a point-of-sale promotion. The deal was negotiated on behalf of The Guardian ...

Guardian faces assets seizure as it is singled out by Interbrew

LONDON - The Guardian newspaper faces having its assets seized and placed under the control of four..., The Guardian is the only one being taken back to court. The Financial Times, The Times and Reuters have all ... . The Guardian is being singled out because it alone claims that the documents are not in its possession. It is arguing that the documents are held by the reporters who received them. Guardian editor Alan Rusbridger ...

 

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