Can social-media slip-ups have a lasting effect on a brand? The Marketing Society Forum
10 May 2012
storm. As a minimum precaution, every brand should have a socialmedia policy and content guardians ...
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Ocado's Jason Gissing on Bullingdon Club, Jeff Bezos and being 'shot at'
11 May 2012 | by Matt Chapman
on branded products. The press ads, which ran in The Times, The Independent, The Guardian and Evening ...
Third of top 50 websites automatically share user data with third parties
18 Apr 2012 | by Daniel Farey-Jones
The company, TRUSTe, studied privacy policies across the leading 50 websites in the UK (as defined by web analytics firm Alexa in March), which include Facebook, eBay and The Guardian. It did not disclose which individual website policies stated they automatically share user data. The research found ...
Spotify rolls out first advertiser page for 20th Century Fox
29 Mar 2012 | by Sarah Shearman
tranche of branded music apps, including one from The Guardian and Rolling Stone magazine. Twitter ...
Spotify takes the plaudits in the latest IPA Online Media Owner survey
28 Mar 2012 | by Mark Banham
Facebook (proactivity) and Specific Media (regular contact). Both IPC and The Guardian have seen ...
Paul Kitcatt: Anyone can be a copywriter. Well, on Facebook anyway
22 Mar 2012 | by Paul Kitcatt
I came to this conclusion while reading The Guardian on Facebook. I opened the online version in a ... like The Guardian, The Guardian on Facebook looked pretty much like Facebook. This is supposed ... of The Guardian, painlessly. And then they can share it. What remains of the Guardian brand on Facebook is its ...
Campaign Viral Chart: Angry Birds burst in but Kony keeps spreading
16 Mar 2012 | by Ben Hall
the chart into fourth place with an uplift of almost 20,000 shares from last week. The Guardian's "three ... 10. Guardian 'three little pigs' by BBH London 6,169 shares this week All time: 44,742 shares ...
Campaign Viral Chart: Film plea for warlord's arrest goes stratospheric
09 Mar 2012 | by Ben Hall
position, The Guardian's "three little pigs" by Bartle Bogle Hegarty London entered the chart in sixth ... ,624 6. Guardian 'three little pigs' by BBH London 35,297 shares this week All time: 41,086 shares ...
Industry view: How will the 'new iPad' change marketing?
08 Mar 2012 | by Matthew Chapman
price". Chris Lawson, content sales and marketing director, Guardian News Media So ... can reach an even larger number of progressive Guardian readers. The net effect will be more people sampling and subscribing to the Guardian iPad edition The "new" and improved iPad with superior graphics ...
The Guardian 'The Three Little Pigs' by BBH
29 Feb 2012
The Guardian has launched a brand campaign to showcase its open journalism and multiplatform...The TV, digital and print work is the first by Bartle Bogle Hegarty. The TV ad aims to illustrate The Guardian s new model of journalism through an ironic retelling of The Three Little Pigs fairy ... picture", was first used in the "points of view" Guardian campaign in 1986. ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
