Why should brands worry about Europe's data protection proposals?
26 Jan 2012 | by Charles Ping
chairman of the Direct Marketing Association and head of CRM at Guardian News Media. ...
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Third of top 50 websites automatically share user data with third parties
18 Apr 2012 | by Daniel Farey-Jones
The company, TRUSTe, studied privacy policies across the leading 50 websites in the UK (as defined by web analytics firm Alexa in March), which include Facebook, eBay and The Guardian. It did not disclose which individual website policies stated they automatically share user data. The research found ...
Campaign Annual: The Winners
15 Dec 2011
: Stella Artois Campaign of the Year: John Lewis Medium of the Year: The Guardian ...
Man City's digital growth faster than other big clubs, claims exec
20 Oct 2011 | by Daniel Farey-Jones
Speaking at today's Media Guardian Changing Advertising Summit on data and consumer profiling, Ayers claimed his club was catching up to rivals such as Manchester United and Chelsea, by building up its use of loyalty and digital channels. Ayers said football clubs and other sporting institutions ...
Emap picks data specialist as chief executive
07 Sep 2011 | by Daniel Farey-Jones
magazine titles including Construction News and Nursing Times, is jointly owned by Apax and Guardian Media ...
The Glenlivet targets market leader through digital
28 Jun 2011 | by Gemma Charles
, The guardians of The Glenlivet , in line with its main site. The aim is to increase membership ...
Behavioural ads in Europe to be flagged by icon
14 Apr 2011 | by Arif Durrani
providers, including traditional media owners BBC Worldwide, Financial Times, Guardian News Media ... Google Guardian News Media Hi-Media Independent Digital Lotame Media6degrees ...
We'll Call You - Boots
26 Jan 2011
: It was in The Guardian newspaper on Monday. Boots: Well, I am going to put you on hold and have a chat with my ...
Callcredit lands Guardian subscription services contract
15 Jul 2010 | by Daniel Farey-Jones
Callcredit is building a customer database for The Guardian to support the newspaper's new delivery...website. Kai Muxlow, newspaper sales manager at The Guardian, said: "Callcredit has a great deal ...
Seven Squared sets up B2B unit
06 May 2010 | by John Reynolds
called Blue Door with a remit to secure small to medium-sized clients. In April, The Guardian disclosed that it was outsourcing production of its commercially funded supplements to Seven Squared. The Guardian's parent group Guardian Media Group (GMG) is a shareholder in Seven Squared. ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
