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consumer trend in 2012. He points to the success brands such as Spotify and The Guardian have had ...
Giving one of four keynote speeches this morning at the Guardian Changing Advertising Summit, Fielding, said marketers should be wary of chasing "marketing creds" or the "latest marketing handbag" and instead, focus on delivering reach. Fielding questioned whether all brands needed a Facebook page ...
LONDON - Guardian News & Media (GN&M), the publisher of The Guardian, has appointed Chris Lawson...Lawson will have responsibility for The Guardian and The Observer newspaper brands, driving newspaper sales and developing digital audiences. Lawson's previous roles include digital marketing director at Bauer across its lifestyle and specialist brands. Richard Furnesss, head of newspaper sales ...
by online ads on the Guardian , Times Online and the Telegraph websites. Each video ends with a link ...
previous account experience from working with Goodyear/Dunlop, the Guardian and ING Direct. Tim Hipperson ...
LONDON - Nestle has taken out a series of national press ads in The Guardian and The Times to push..., After Eights and KitKat, has run full-page ads in The Guardian and The Times today, featuring ...
The website has planned a series of ads in the national press, including The Times, Daily Mail, Observer and the Guardian, and at London Underground stations as well as viral marketing and on-site competitions that will coincide with the launch of its new strapline, The Price Comparison People ...
in the Guardian draw attention to people s ignorance of how the virus is spread. Terence Higgins Trust has also ...
Dunford, who began his career at CDP working on accounts for KPMG and Guardian Insurance, will join Sanjay Patel, who has been made junior art director, and Zahid Rehman, who has been appointed junior copywriter. The creative trio will report directly to Cordell Burke, executive creative director ...
that most under-25s do not buy a daily newspaper, The Guardian studied them and built its digital offer ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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