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Interactive: Twelve ideas for 2012

consumer trend in 2012. He points to the success brands such as Spotify and The Guardian have had ...

Shortlist for Media Week Awards 2010 announced

MediaVest Group for Oracle Media Innovation Channel 4 television Global Radio Guardian News Media ...

Corona Extra launches £1m UK ad campaign

-- with ads on Yahoo and on national newspaper websites, including Express.co.uk , Guardian ...

PriceRunner to launch integrated Christmas ad push

The website has planned a series of ads in the national press, including The Times, Daily Mail, Observer and the Guardian, and at London Underground stations as well as viral marketing and on-site competitions that will coincide with the launch of its new strapline, The Price Comparison People ...

Virgin Trains: give consumers easy green choices

published by The Guardian, 40% of consumers distrusted messages from businesses on climate change. Great ...

Terence Higgins Trust launches World Aids Day push

in the Guardian draw attention to people s ignorance of how the virus is spread. Terence Higgins Trust has also ...

The pitfalls facing product placement

of the best examples are editorially led. The Guardian s Weekend magazine, for example, achieved priceless ...

T-Mobile backs web'n'walk services with £3m ad campaign

users, such as National Rail, Guardian Unlimited and Sky Sports, will also be targeted with the campaign ...

 

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.