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chairman of the Direct Marketing Association and head of CRM at Guardian News Media. ...
Speaking at today's Media Guardian Changing Advertising Summit on data and consumer profiling, Ayers claimed his club was catching up to rivals such as Manchester United and Chelsea, by building up its use of loyalty and digital channels. Ayers said football clubs and other sporting institutions ...
providers, including traditional media owners BBC Worldwide, Financial Times, Guardian News Media ... Google Guardian News Media Hi-Media Independent Digital Lotame Media6degrees ...
Callcredit is building a customer database for The Guardian to support the newspaper's new delivery...website. Kai Muxlow, newspaper sales manager at The Guardian, said: "Callcredit has a great deal ...
LONDON - Guardian News & Media has launched a data sharing initiative, allowing partners to take...with other web applications, and the Data Store, a directory of statistics curated by Guardian editors. The content API and the Data Store are available for free in return for carrying Guardian advertising. Emily Bell, director of digital content at Guardian News Media, said: "Openness and transparency are key ...
this year the Guardian pulled out of using Phorm, which gives ISPs a cut of revenues in return for supplying ...
. Trader Media Group, owned by Guardian Media Group and private equity outfit Apax, will hope the new moves ...
. Currently, DRTV, inserts in titles such as The Guardian, press ads, face-to-face fundraising and phone calls ...
LONDON - Guardian News & Media has started a search for a successor to outgoing head of CRM Charles...chairman of the Direct Marketing Association, resigned from the role of head of CRM at the Guardian back ... tenure, The Guardian embraced one-to-one marketing, built a reader database and adopted digital channels ...
for Mercedes-Benz, The Guardian and ING Direct, and was posted to Beijing to work on Motorola, which ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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