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Man City's digital growth faster than other big clubs, claims exec

20 Oct 2011 | by Daniel Farey-Jones

Speaking at today's Media Guardian Changing Advertising Summit on data and consumer profiling, Ayers claimed his club was catching up to rivals such as Manchester United and Chelsea, by building up its use of loyalty and digital channels. Ayers said football clubs and other sporting institutions ...

The Glenlivet targets market leader through digital

28 Jun 2011 | by Gemma Charles

, The guardians of The Glenlivet , in line with its main site. The aim is to increase membership ...

Callcredit lands Guardian subscription services contract

15 Jul 2010 | by Daniel Farey-Jones

Callcredit is building a customer database for The Guardian to support the newspaper's new delivery...website. Kai Muxlow, newspaper sales manager at The Guardian, said: "Callcredit has a great deal ...

Guardian moves ahead with plans for readers' club

24 Aug 2009 | by Jennifer Whitehead

LONDON - Guardian News & Media's plans for a club for its most loyal readers are moving ahead...The company is recruiting a general manager for the 'Guardian club', which it describes as "a new ... that newspaper companies have had with their readers". The Guardian club is aimed at raising revenues from ... to charge for more online content. However, the Guardian has said it is not interested in a paywall scheme ...

The Guardian may offer annual subscribers benefits of a 'members' club'

12 Aug 2009 | by Jeremy Lee

LONDON - Guardian Media Group is considering creating a paid-for 'members' club' in which readers

Charity marketing techniques lose their magic

05 Feb 2008 | by Emma Rubach

. Currently, DRTV, inserts in titles such as The Guardian, press ads, face-to-face fundraising and phone calls ...

PriceRunner to launch integrated Christmas ad push

30 Nov 2007 | by Alex Donohue

The website has planned a series of ads in the national press, including The Times, Daily Mail, Observer and the Guardian, and at London Underground stations as well as viral marketing and on-site competitions that will coincide with the launch of its new strapline, The Price Comparison People ...

Guardian News & Media seeks successor to Ping

29 Nov 2007 | by Jacquie Bowser

LONDON - Guardian News & Media has started a search for a successor to outgoing head of CRM Charles...chairman of the Direct Marketing Association, resigned from the role of head of CRM at the Guardian back ... tenure, The Guardian embraced one-to-one marketing, built a reader database and adopted digital channels ...

Personal secures head of data planning

10 May 2007 | by Charlie McCathie

for Mercedes-Benz, The Guardian and ING Direct, and was posted to Beijing to work on Motorola, which ...

Geronimo launches direct and digital work for Seat’s Leon Cupra

28 Feb 2007 | by Charlie Mccathie

in and inspect the cars. Websites including Yahoo!, The Guardian, Top Gear and Football365 will house banners ...

 

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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