Interactive: Twelve ideas for 2012
10 Jan 2012 | by Nicola Clark
consumer trend in 2012. He points to the success brands such as Spotify and The Guardian have had ...
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Cobra attempts to overtake 20 beer brands with £4m campaign
02 Mar 2012 | by Loulla-Mae Eleftheriou-Smith
airline partner of the London 2012 Olympic Games. Walsh told the Guardian : "We're spending billions ...
Think BR: Brand consistency in a fragmenting world
12 Dec 2011 | by Steve Puttock
it acts as a window to allow the guardian to sign artwork off - however far away they are from the person ...
Duffy's flight plan is to be Europe's number one
25 Aug 2011 | by John Tylee
. The settlement has precipitated much change. No sooner had Carolyn McCall, the former chief executive of Guardian ...
Brands play with Wimbledon
24 Jun 2011 | by Maisie McCabe
, The Times, The Guardian and The Telegraph to promote its coverage of the Wimbledon finals and the men s semi ...
Helen Edwards on Branding: Take up the baton, maestro
15 Jun 2011 | by Helen Edwards
is the guardian of the brand, as though that should be anyone but you. At least two of the agencies will imply ...
PROMOTIONAL FEATURE: Being personal on a massive scale
12 Jan 2011 | by Guy Phillipson
such as Spotify, LoveFilm, The Guardian and our own agencies to create a way of bringing content to where people ...
PROMOTIONAL FEATURE: Being personal on a massive scale
12 Jan 2011 | by Guy Phillipson
with a number of external partners such as Spotify, LoveFilm, The Guardian and our own agencies to create ...
Jeremy Lee on Media: No news is not good news
21 Sep 2010 | by Jeremy Lee
-year-old mentioned The Independent, The Guardian and The Daily Telegraph, but no News International ...
Orange brand under spotlight at IPA Effectiveness evening
08 Sep 2010 | by Daniel Farey-Jones
WCRS' Robin Wight and Fallon's Laurence Green, the past and current guardians of Orange's ad
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
