Spotify rolls out first advertiser page for 20th Century Fox
29 Mar 2012 | by Sarah Shearman
tranche of branded music apps, including one from The Guardian and Rolling Stone magazine. Twitter ...
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Can social-media slip-ups have a lasting effect on a brand? The Marketing Society Forum
10 May 2012
storm. As a minimum precaution, every brand should have a socialmedia policy and content guardians ...
Spotify takes the plaudits in the latest IPA Online Media Owner survey
28 Mar 2012 | by Mark Banham
Facebook (proactivity) and Specific Media (regular contact). Both IPC and The Guardian have seen ...
Industry view: How will the 'new iPad' change marketing?
08 Mar 2012 | by Matthew Chapman
price". Chris Lawson, content sales and marketing director, Guardian News Media So ... can reach an even larger number of progressive Guardian readers. The net effect will be more people sampling and subscribing to the Guardian iPad edition The "new" and improved iPad with superior graphics ...
News International turns to Facebook for Fabulous 'social media magazine'
30 Jan 2012 | by Sarah Shearman
and data. In the UK, The Guardian and The Independent both launched "social apps" last year, which ...
Why should brands worry about Europe's data protection proposals?
26 Jan 2012 | by Charles Ping
chairman of the Direct Marketing Association and head of CRM at Guardian News Media. ...
Auto Trader drives on board Facebook Timeline
19 Jan 2012 | by Maisie McCabe
of social apps from partners such as Spotify and The Guardian. Those apps were available to users ...
SHIFT: What marketers need to know about Facebook Timeline
11 Jan 2012 | by George Nimeh
automatically. It's called 'frictionless sharing', and examples from The Guardian and Spotify are doing well ...
Trend Report: How do media owners monetise social media?
06 Dec 2011 | by Mike Fletcher
from its Open Graph features for several newspapers, including The Guardian. The figures highlight the volume of traffic which Facebook can command with The Guardian, picking up a staggering extra one million readers a day through its Facebook app, which was launched in September. The Guardian's Facebook app has ...
Spotify launches app platform with Guardian, Rolling Stone and others
30 Nov 2011 | by Sarah Shearman
Spotify has launched a new app platform, with launch partners including The Guardian, Last...game-changing for the digital industry." The Guardian app integrates music reviews from The Guardian ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
