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Industry view: How will the 'new iPad' change marketing?

price". Chris Lawson, content sales and marketing director, Guardian News Media So ... can reach an even larger number of progressive Guardian readers. The net effect will be more people sampling and subscribing to the Guardian iPad edition The "new" and improved iPad with superior graphics ...

Guardian iPhone app draws 67k subscribers

The Guardian's iPhone app has been downloaded more than 400,000 times in the six months since...The Guardian launched its updated app in January this year to tap into consumers' increased demand ... app is still available but is likely to be phased out. Between January 19 and June 7, the Guardian ... by the Guardian. Of these, 67,258 went on to subscribe to the app, prioced at 2.99 for six months or 3.99 a ...

Think BR: The world is going hyperlocal

. In the UK, the Guardian has launched Guardian Local, with sites focusing on Edinburgh, Cardiff and Leeds ...

Return of Six Nations takes rugby to top of BR app chart

The sporting app, which includes news, video and stats on the ongoing competition, as well as a rugby game, replaced Tesco, which had been riding high for the past two weeks. Paid news made a return to the chart this week, with The Guardian app returning to the chart following its re-release as a ...

ITN Productions appoints Miguel Tatay as head of mobile

, 3, The Guardian, Shazam, Tesco Mobile and EBuddy. Prior to working at 4th Screen, Tatay was at New ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.