Consumer: Lego builds brand quality at St Pancras
18 May 2012 | by Hannah Crown
Evening Standard, Metro, The Guardian and The Times, as well as The Sun Online. In total, the campaign ...
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Newspaper Marketing Agency relaunches as Newsworks amid 'need to think differently'
21 May 2012 | by Arif Durrani
created by McCann London that will run across Newsworks member platforms: Guardian News Media ...
Russell Davies: Small insights are at times more helpful than the big picture
17 May 2012 | by Russell Davies
Sometimes you have to say "here are three interesting things you should think about" and you have to leave the big theme for another week. So here's Thing Number One. Peter Preston has written a splendid analysis of newspaper sales and circulation figures. You'll find it on the Guardian ...
Lord Mandelson to advise APP after accusations of illegal logging
11 May 2012 | by Sara Luker
The Guardian reported last night that the Labour peer has been hired by APP, one of the largest ... election. The consultancy s policy is not to name clients but after enquiries by The Guardian, Mandelson ... requiring timber imported from Indonesia to be sustainably sourced . The Guardian reported that Mandelson ...
The Guardian reviews direct marketing account
10 May 2012 | by Sara Kimberley
Guardian News & Media is reviewing the direct marketing account for The Guardian....The review follows The Guardian s investment in a new direct marketing team that is responsible for maintaining and building the newspaper s relationship with its readers. It has contacted agencies directly. MRM Meteorite currently handles The Guardian s strategic planning, subscriber products, subscriber ...
PR industry bodies hit back at fresh criticism
09 May 2012 | by John Owens
Ingham; ***PRWeek, 27 April; **** The Guardian ...
50 over 50
03 May 2012
's "hand-built by robots" spot to the iconic "points of view" commercial for The Guardian, Weiland's work ...
Media Bitch's Diary 19 April
19 Apr 2012 | by Media Bitch
dinner. The black-tie dinner at the Corinthia Hotel, London on 24 May will be to honour The Guardian ...
The7stars scoops Travel Counsellors
12 Apr 2012 | by Nick Batten
travel agency of the year at The Guardian , The Observer and guardian.co.uk Travel Awards in 2010 ...
Editor's Perspective: Will WPP gamble pay off for News International?
12 Apr 2012 | by Ian Darby, ian.darby@haymarket.com
're The Guardian, TV and print advertising serve the purpose of creating an instant, short-term impact. Now, WPP ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
