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Industry view: How will the 'new iPad' change marketing?

price". Chris Lawson, content sales and marketing director, Guardian News Media So ... can reach an even larger number of progressive Guardian readers. The net effect will be more people sampling and subscribing to the Guardian iPad edition The "new" and improved iPad with superior graphics ...

Think BR: SXSW Interactive...It's all about the second screen

with a twist of #social and #games above). You can read a concise account of the talk here: http://www.guardian ...

Think BR: The world is going hyperlocal

. In the UK, the Guardian has launched Guardian Local, with sites focusing on Edinburgh, Cardiff and Leeds ...

American Express signs deals with Guardian, LoveFilm and Spotify

American Express has teamed up with Spotify, The Guardian and LoveFilm as content partners...experience. Neo@Ogilvy, American Express s digital media agency, worked closely with Spotify, The Guardian ...

Perspective: IPads are terrific - but you can't spill your tea on them

stopped and purchased a fine old-fashioned, outmoded copy of The Guardian. Sure, I had an iPad in my ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.