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Industry view: How will the 'new iPad' change marketing?

price". Chris Lawson, content sales and marketing director, Guardian News Media So ... can reach an even larger number of progressive Guardian readers. The net effect will be more people sampling and subscribing to the Guardian iPad edition The "new" and improved iPad with superior graphics ...

Return of Six Nations takes rugby to top of BR app chart

The sporting app, which includes news, video and stats on the ongoing competition, as well as a rugby game, replaced Tesco, which had been riding high for the past two weeks. Paid news made a return to the chart this week, with The Guardian app returning to the chart following its re-release as a ...

AOP SUMMIT 2010: GNM plans to launch three apps before Christmas

Guardian News & Media is planning to launch three content-led mobile apps this side of Christmas...since The Guardian launched its first iPhone app, so perhaps the time is right for an update." Priced at 2.39, and with premium display ads and sponsorship opportunities, the Guardian iPhone app has proved ... the first month of being launched in December 2009. Following the launch, The Guardian s editor ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.