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Ocado's Jason Gissing on Bullingdon Club, Jeff Bezos and being 'shot at'

11 May 2012 | by Matt Chapman

on branded products. The press ads, which ran in The Times, The Independent, The Guardian and Evening ...

Can social-media slip-ups have a lasting effect on a brand? The Marketing Society Forum

10 May 2012

storm. As a minimum precaution, every brand should have a socialmedia policy and content guardians ...

Revolution: Special Report - Real-time bidding - A new dawn for display?

04 May 2012 | by Stuart Derrick

for publishers such as Trinity Mirror and The Guardian - 48% of respondents said improved performance was a ...

Save the planet marketing 'won't change consumer behaviour'

03 May 2012 | by Gemma Charles

in partnership with The Energy Saving Trust and Guardian Sustainable Business. It concluded that while ...

My secret work weapon: Don't try to guess what your audience thinks: just ask

02 May 2012 | by Marc Sands, Director of audiences and media, Tate

I've done it twice now, once at The Guardian and now at The Tate where it is in excess of 10,000 people. It cuts through a lot of discussion, debate and prejudice. You get the voice of the audience at the Tate, for example, which is frequently under-represented, but incredibly helpful. You can pose ...

EasyJet's Carolyn McCall on putting clear blue sky between the airline and its budget rivals

25 Apr 2012 | by Loulla-Mae Eleftheriou-Smith

turbulent four-year stint as chief executive of Guardian Media Group (GMG), McCall is bedding in a strategy ... career at GMG was marred by criticism of spending 100m on relaunching The Guardian in a Berliner ... -profile corporate politics to deal with. While at The Guardian she also held a non-executive directorship of Tesco ...

The Marketing Society Marketer of the Year 2012

24 Apr 2012 | by Nicola Clark

guardian, during his career at Diageo Fennell helped double the turnover of the Smirnoff vodka and rum ...

Third of top 50 websites automatically share user data with third parties

18 Apr 2012 | by Daniel Farey-Jones

The company, TRUSTe, studied privacy policies across the leading 50 websites in the UK (as defined by web analytics firm Alexa in March), which include Facebook, eBay and The Guardian. It did not disclose which individual website policies stated they automatically share user data. The research found ...

Should your employer ask for your Facebook password?

05 Apr 2012 | by Nicola Clark

themselves as guardians of consumer data. Smart brands that realise the importance of transparency place ...

Adwatch (April 4) ) top 20 recall: The Guardian

04 Apr 2012 | by Gareth James, Executive creative director, TMW

cases, fairy tales warm the heart for their ability both to delight and terrify. The Guardian's first ... technologies have transformed the delivery of news. This ad is The Guardian's attempt to jump into the middle ... to my face. I found it reminiscent of a Charlie Brooker drama with a nice nod to The Guardian's 'Points ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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