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Save the planet marketing 'won't change consumer behaviour'

in partnership with The Energy Saving Trust and Guardian Sustainable Business. It concluded that while ...

Unilever announces crowdsourcing success and a new website

Speaking at the Guardian Advertising Summit today, Weed, who earlier this year became the first man to be responsible for all marketing, communications and sustainability strategies at the multinational conglomerate, indicated more change was on its way. Among the things set to get an overhaul ...

Power 100 Marketers of 2008: 1-50

at The Telegraph. 49. Marc Sands, The Guardian B The Guardian has continued to outperform the market in both ... director, who unveiled a creative strategy for The Guardian and appointed its agency, Wieden Kennedy, to The Observer account. Sands, who sits on the Guardian News and Media board, began his career in advertising ...

The questions marketers should be asking ... but never do

that most under-25s do not buy a daily newspaper, The Guardian studied them and built its digital offer ...

Guardian appoints Connectus for Dixons online voucher campaign

LONDON – Online marketing technology group Connectus has been appointed by Guardian Unlimited...of the Guardian Unlimited Guide to Digital Cameras and Photography microsite , which provides co-branded content ... and liasing with the Guardian team, which will also drive traffic to the microsite through prints ads in The Guardian and Observer newspapers. Byron Pollitt, business development manager at Connectus, said: "This ...

Andrex offends readers with whiffy suggestion in press ads

The three ads, created by JWT, appeared in The Daily Telegraph, The Guardian, the Daily Mail, the London Evening Standard and the Sunday Times. The ads show a full-page image of a woman and man wearing just their underwear. In one ad, a woman is shown wearing black knickers with a tattoo on her back ...

Creative Partnership breaks world record for Persil

The 641m 2 mosaic consisted of more than 15,550 pictures of parents and guardians by children who responded to the through-the-line agency's direct marketing campaign. The complete mosaic, entitled "Big Mummy", took more than 1,500 man-hours to create and was large enough to cover two-and-a-half tennis ...

CAMPAIGNS: Consumer PR - Harrods puts LG's family in shop window

volunteers (a 'mother', 'father', 'daughter' and 'son') was placed in The Guardian, Time Out, Evening ...

Unilever boss slates ’uncreative’ TV

Unilever s head of worldwide media, Alan Rutherford, has hit out at the level of TV cost inflation in the UK, which he claims is the highest in Europe. He added that it could be putting further investment by advertisers in the UK television industry at risk. Speaking at the Guardian Edinburgh ...

Review: Marketing and advertising news in the week’s press

, appeared outside a Birmingham dental hospital. The Guardian Campbell s Soup has reported ...

 

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