Pistols pretty fragrant with perfume launch
03 Sep 2010 | by Mark Banham
of selling out. Lydon recently told The Guardian: "I showed what I can do with butter, right? Eighty ...
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Unilever announces crowdsourcing success and a new website
12 Oct 2010 | by Arif Durrani
Speaking at the Guardian Advertising Summit today, Weed, who earlier this year became the first man to be responsible for all marketing, communications and sustainability strategies at the multinational conglomerate, indicated more change was on its way. Among the things set to get an overhaul ...
And in the real world... GSK, National Express, Estee Lauder and more
23 Jul 2009 | by Anne Cassidy
group. Source: The Guardian The online gaming group Sportingbet is to sell its Italian operation ... : The Guardian Intel has appealed against a 1.06 billion fine from the European Commission, which has accused ...
Thrift usurps green at top of the new consumer agenda
27 Aug 2008 | by Jane Simms
food have slowed as consumers defect to discount grocers. In addition, a recent Guardian/ICM poll also ...
Marketing Society Awards for Excellence 2008
10 Jun 2008 | by Staff
Marketing Communications Customer insight Winner Client - Guardian Unlimited Agency - Generator ...
Power 100 Marketers of 2008: 1-50
28 May 2008 | by Staff
at The Telegraph. 49. Marc Sands, The Guardian B The Guardian has continued to outperform the market in both ... director, who unveiled a creative strategy for The Guardian and appointed its agency, Wieden Kennedy, to The Observer account. Sands, who sits on the Guardian News and Media board, began his career in advertising ...
McDonald's tops hated brands poll, while Beckham and Katona most loathed celebs
13 May 2008 | by Nicola Clark
McDonald s is that the Guardian-reading, hand-wringing liberals who hate it so much don t go there ... uncomfortable, he says. The Guardian dropped out of the top five most-loved newspapers, while, notably ... .2 The Mirror 5.1 Daily Telegraph 6.7 The Guardian 4.4 Television channels BBC ...
Marketing to real men
12 Feb 2008 | by Mark Tungate
(both online and offline), with the readership of The Times and The Guardian, for example, skewing 57 ...
Campaign Media Awards 2007: Finalists
23 Nov 2007
Marketing director: n/a Media brand manager: n/a Title: Secondfest Presented By The Guardian and Intel ...
The Work: New campaigns - UK
19 Oct 2007
, Guardian, National Geographic, AOL, BBC Good Food, Yahoo!, Top Gear, MSN, Tiscali THE LOWDOWN ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
