Time to sweet-talk the UK
19 Jan 2011 | by Nick Hughes
comment on a recent Guardian forum described Hershey's as tasting 'like earwax'. Compared ...
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Resist the 'marketing handbag', says Fielding
20 Oct 2011 | by Maisie McCabe
Giving one of four keynote speeches this morning at the Guardian Changing Advertising Summit, Fielding, said marketers should be wary of chasing "marketing creds" or the "latest marketing handbag" and instead, focus on delivering reach. Fielding questioned whether all brands needed a Facebook page ...
And in the real world... Cadbury, J Sainsbury, Renault and more...
14 Sep 2009 | by Matt Williams
Cadbury has criticised the conduct of Kraft Foods, the US food corporation that had an acquisition bid turned down by Cadbury last week. Source: The Guardian J Sainsbury is set to appoint David ... to be the first mainstream store to launch a range of traditional Asian clothing. Source: The Guardian ...
And in the real world... Cadbury Dairy Milk, Phorm, BT, BSkyB, Apple and more
22 Jul 2009 | by Noel Bussey
history. Source: The Guardian Cadbury's Dairy Milk, Britain's bestselling chocolate bar, is to bear ...
And in the real world... Mars, BBC, Lloyds, Bank of England and more
09 Apr 2009 | by Matt Williams
to avoid a repeat of the financial crisis. Source: The Guardian The Bank of England will today reject ...
Nestle backs 'no artificial ingredients' with ads
17 Dec 2007 | by Alex Donohue
LONDON - Nestle has taken out a series of national press ads in The Guardian and The Times to push..., After Eights and KitKat, has run full-page ads in The Guardian and The Times today, featuring ...
Green & Black's pushes gift range in press campaign
02 Oct 2007 | by Nikki Sandison
The campaign, created by Brave, will run in food and women s press as well as weekend colour supplements until Christmas, including January covers. The publications include: Waitrose; Food Illustrated; Good Housekeeping; Eve; Glamour; Marie Claire; Time Out; Sunday Times Magazine; and Guardian Weekend ...
Wrigley expands Viacom links with Hubba Bubba Gang
08 Oct 2003 | by Claire Billings,
and The Guardian's Guide. Comedians appearing at the event include Johnny Vegas, Jo Brand, Bill Bailey, Al ...
CAMPAIGN REPORT ON TOP 300 AGENCIES: Top UK agencies profiles (1 of 2)
23 Feb 2001
of the year, it had partially resurrected itself with the resounding triumph of winning The Guardian ... for the sought-after Guardian and Hovis business at the end of the year proved fruitless, and the agency has yet ...
CAMPAIGN REPORT ON TOP 300 AGENCIES: Top UK agencies profiles (1 of 2)
23 Feb 2001
of the year, it had partially resurrected itself with the resounding triumph of winning The Guardian ... for the sought-after Guardian and Hovis business at the end of the year proved fruitless, and the agency has yet ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
