Tropicana to focus on provenance of its range in latest ads
13 Jul 2011 | by Loulla-Mae Eleftheriou-Smith
The push, created by DDB UK, launches next week and runs until December. It will feature a TV ad, supported by sponsorship activity around food programming on Channel 4 and UKTV channels. Meanwhile, digital activity will include a year-long partnership with The Guardian's website. The ads aim ...



