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Lurpak and Observer Food Monthly magazine in year-long deal

. It is the first time The Guardian Brand Partnerships team has created the wall chart with a commercial partner ...

Resist the 'marketing handbag', says Fielding

Giving one of four keynote speeches this morning at the Guardian Changing Advertising Summit, Fielding, said marketers should be wary of chasing "marketing creds" or the "latest marketing handbag" and instead, focus on delivering reach. Fielding questioned whether all brands needed a Facebook page ...

Paper Round (31 August) - Which clients are advertising in the national press?

appeals on behalf of the British Red Cross and Unicef appear as full-page ads in The Guardian ... promotes its mortgage deals with a full-page ad on the back page of the news section of The Guardian. BT ...

And in the real world... General Electric, ITV, Marks & Spencer, Asda and more

: The Guardian Normal 0 0 1 40 231 1 1 283 11.773 0 0 0 The London ...

Brand Health Check: Whole Foods Market

has expanded beyond the traditional confines of Guardian readers. Even Asda reported a healthy growth ...

The Work: New campaigns - UK

will appear in Grazia, The Guardian Weekend, The Observer Magazine, OK! and Hello!. It coincides ...

The week in marketing: 10 September 2008

.com. Nationals hike prices The Daily Telegraph and The Guardian joined The Times in increasing their cover ... . The Guardian put up the price of its Saturday edition from 1.50 to 1.60; its weekday price remains 80p ...

Thrift usurps green at top of the new consumer agenda

food have slowed as consumers defect to discount grocers. In addition, a recent Guardian/ICM poll also ...

Supermarkets, hotels among sectors embracing the 'credit crunch' as part of their branding

: Spending falls An ICM Guardian poll published last week found that 60% of the public are trying to spend ...

Marketing Society Awards for Excellence 2008

Marketing Communications Customer insight Winner Client - Guardian Unlimited Agency - Generator ...

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