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My secret work weapon: Don't try to guess what your audience thinks: just ask
02 May 2012 | by Marc Sands, Director of audiences and media, Tate
I've done it twice now, once at The Guardian and now at The Tate where it is in excess of 10,000 people. It cuts through a lot of discussion, debate and prejudice. You get the voice of the audience at the Tate, for example, which is frequently under-represented, but incredibly helpful. You can pose ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.



