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MARKETING MIX: SOAP BOX; A new neurosis: too many people seeing your ads

that other audience. Jeremy Bullmore is a non-executive director of the Guardian Media Group and WPP ...

BELOW-THE-LINE: Will Sky’s strategic shift boost returns?

visa card (with no annual fee), Guardian Direct insurance ( 25 cash back), low-interest loans through ...

MEDIA: BRIEFS

expected to rise by 23.3% this year. Paper profits slide The Guardian Media Group blamed ...

MEDIA: Who’ll make the Web a main-line medium?

huge money-spinners. Certainly over at The Guardian, whose GO2 (pronounced Go To) site went live ... two hotlinks facing editorial matter for three months. * The Guardian s GO2 (GO2.guardian ...

MEDIA: MEDIA CHOICE; Daily Telegraph

of runners-up which I feel need a mention. The Guardian s media supplement, Radio 5 Live for its drivetime ...

 

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