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ADVERTISING & PROMOTION: Lookalike ads get a kicking

19 Dec 1996 | by HARRIET MARSH

of The Guardian s revelations about MPs taking cash for questions, Neil Hamilton also secured the support of the ASA. Hamilton objected to an ad for The Guardian which showed the paper s cover on the day it branded him A liar and a cheat . Despite The Guardian s offer to substantiate its claims ...

MARKETING FOCUS: Looking back on ’96

19 Dec 1996 | by JAMES CURTIS AND KAREN DEMPSEY

s marketing had lost direction. March David Brook left his role as the Guardian Media Group s marketing ...

CAMPAIGN CRAFT: PORTFOLIO; Steve Reeves

13 Dec 1996 | by EMMA HALL

someone else talk to the actors. Reeves has already secured his first solo job - a Guardian ...

NEWS: 1996 Mad cows, fat cats and blue Pepsi

13 Dec 1996 | by KATE NICHOLAS

and former Government minister Neil Hamilton revive their ill-fated libel action against the Guardian ... against the Guardian regarding allegations that Hamilton accepted a payment of pounds 2,000 from Harrods ... their innocence despite further allegations from the Guardian. Ian Greer steps down as head of IGA and his ...

NEWS: Volsk to trial via Web

12 Dec 1996

Whitbread Beer Company is to carry out the first taste test on the Internet, inviting Net surfers to e-mail it for a free product sample. The firm is offering samples of its new vodka and koolberry drink, Volsk, on The Guardian Web site, which Whitbread sponsors. Site visitors can try ...

NEWS: Guardian to launch standalone media section and Netsite

06 Dec 1996

The Guardian is to launch a standalone full-colour media supplement in January, capitalising...The Guardian is to launch a standalone full-colour media supplement in January, capitalising ... , which is mirrored online by the launch of a Media Guardian Website, doubles the paper s media coverage, which currently runs in the G2 tabloid on Mondays. In look and feel, Media Guardian will be similar ...

MEDIA: For the record

06 Dec 1996

, and Adam Edwards of ES Magazine, who won editor of the year, magazine supplements. The Guardian ... -minute listings slot broadcast twice weekly. The latest deal builds on the Guardian s existing ...

MEDIA: HEADLINER; Loyal director emerges from the shade to head MGM Brann

06 Dec 1996 | by GORDON MACMILLAN

in the business. Carolyn McCall, the ad director of the Guardian, says: He was the first person I ever negotiated with when I was at the Guardian and he was at CIA, and he was a hard negotiator. I have had ...

INTERACTIVE: New-media clinic; Ads on the Net are big business but are sold by very different rules

29 Nov 1996 | by JOHN OWEN

advertiser deals such as Vauxhall s link with the Guardian s Eurosoccer site during Euro 96 ...

INTERACTIVE: CASE STUDY/BT TOUCHPOINT; BT’s talking kiosks provide a direct line to the consumer on the street

29 Nov 1996 | by GORDON MACMILLAN

; an entertainment section includes listings, courtesy of the Guardian Guide, which users can browse and then ...

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