to remove filtersFORUM PREVIEW: Gifts for the gab
26 Sep 1996 | by KAREN DEMPSEY
-gimmicky approach. It s more important to have a strong logo and position yourselves as brand guardians ...
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MEDIA: HEADLINER; Loyal director emerges from the shade to head MGM Brann
06 Dec 1996 | by GORDON MACMILLAN
in the business. Carolyn McCall, the ad director of the Guardian, says: He was the first person I ever negotiated with when I was at the Guardian and he was at CIA, and he was a hard negotiator. I have had ...
SALES PROMOTION: Advertisers go to the wall
25 Apr 1996 | by ROBIN COBB
and the Guardian. KLP last month ran a one-week money-off voucher campaign through ATMs in South and South ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
