to remove filtersMEDIA: Telegraph challenges ABC
19 Dec 1996 | by ANNA GRIFFITHS
,594 39,846 The Guardian 402,844 2,418 4,928 Independent ...
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ADVERTISING & PROMOTION: Lookalike ads get a kicking
19 Dec 1996 | by HARRIET MARSH
of The Guardian s revelations about MPs taking cash for questions, Neil Hamilton also secured the support of the ASA. Hamilton objected to an ad for The Guardian which showed the paper s cover on the day it branded him A liar and a cheat . Despite The Guardian s offer to substantiate its claims ...
MARKETING FOCUS: Looking back on ’96
19 Dec 1996 | by JAMES CURTIS AND KAREN DEMPSEY
s marketing had lost direction. March David Brook left his role as the Guardian Media Group s marketing ...
NEWS: Volsk to trial via Web
12 Dec 1996
Whitbread Beer Company is to carry out the first taste test on the Internet, inviting Net surfers to e-mail it for a free product sample. The firm is offering samples of its new vodka and koolberry drink, Volsk, on The Guardian Web site, which Whitbread sponsors. Site visitors can try ...
NEWS: Are the broadsheets losing their cutting edge?
28 Nov 1996 | by MAGGIE BROWN
the Guardian recently. Returning from a ten-day trip to Pakistan he had grabbed a copy when he landed hungry...the Guardian recently. Returning from a ten-day trip to Pakistan he had grabbed a copy when he landed hungry ... a report on poverty in Britain. I became a Guardian addict out of a belief that it had a ... spoken out. But Cook s letter was well-judged. The Guardian has been agonising about whether ...
NEWS: Why reality in advertising is to be avoided
28 Nov 1996 | by JEREMY BULLMORE
-executive director of the Guardian Media Group and WPP Group ...
ANALYSIS: Crisis Management; The perils of tunnel vision in a rail crisis
28 Nov 1996 | by SUE BEENSTOCK
been a tragic chapter in Eurotunnel s controversial history. Keith Harper, the Guardian ...
CUSTOMER LOYALTY: Football’s great own goal
28 Nov 1996 | by DAVID MURPHY
clubs have alienated their traditional support, she warns. This theme is echoed by Guardian ...
MEDIA: BRIEFS
31 Oct 1996
for television and radio. Free film guide The Guardian is cover-mounting a mini version ... with the start of the London Film Festival which is sponsored by The Guardian. ITC invitation ...
THIS WEEK: Odorono would smell sweet by any other name
31 Oct 1996 | by JEREMY BULLMORE
called Odorono.) Jeremy Bullmore is a non-executive director of the Guardian Media Group and WPP ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
