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ANALYSIS: Abbey ends Utopian Future

. Lining up against Future would have been Direct Line, along with operators such as Guardian Direct ...

NEWS: BMP DDB gains pounds 5m Lego UK toy account

guardian of the famous Lego brand....BMP DDB has beaten Duckworth Finn Grubb Waters and Delaney Fletcher Bozell to become the UK guardian of the famous Lego brand. Lego called a review of its advertising in August, after it had established the Legoland theme park in Windsor. The decision was also taken to harmonise advertising ...

MEDIA: The directory and the Eye: An expert’s view

Morag Blazey settles down to a good and cheap read with the Saturday papers On Saturdays the Guardian sells almost twice as many copies as the Independent. Consequently, the Independent has chosen to copy a very successful element of the Guardian s Saturday package and produce a me- too guide ...

MEDIA: WHAT THE PAPERS SAY; Clarke enjoys renewed straight talking image

will be crying into his beer while the Guardian predicted the party organisers will have to work hard ...

ANALYSIS: BIG QUESTION; Should newspapers be subject to statutory regulation?

. You only have to look at the brilliant job the Guardian has done in exposing Neil Hamilton to see ...

FOCUS: UK LOBBYING; Under fire from all sides

The poor public perception of lobbying following the cash-for- questions row has raised calls for state regulation of the industry. An ICM/Guardian poll (8 October) asked voters: Do lobby ... of documents from people who don t know how to present a case. According to the Guardian s ICM poll ...

ANALYSIS: PARTY CONFERENCE; Can PR work magic again for the Tories?

, the Tories do seem less adept at approaching the left leaning press, like the Independent and the Guardian ... that year s electoral victory seems increasingly remote. Michael White, the Guardian s political editor ...

FOCUS: UK LOBBYING; Giving lobbying a public outing

and others are understandably upbeat about campaigning through the media. But if what the Guardian ...

THIS WEEK: Guardian debut as TV sponsor

The Guardian is to make its debut in television sponsorship by supporting Channel 4 s Film on Four...The Guardian is to make its debut in television sponsorship by supporting Channel 4 s Film ... . Film on Four sponsorship extends The Guardian s film connections with the London Film Festival and takes the newspaper brand beyond the fringe sponsorship of concerts and clubs. The Guardian ...

MEDIA: Listings give papers a lift

of the most successful titles to be published in this field is The Guide, launched by The Guardian three ... compact A5 format, proved an immediate hit. Stephen Palmer, Guardian and Observer marketing ...

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