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CAMPAIGNS: FASHION; Karan’s party makes the A list

to profiles of Karan herself in the Guardian. Results Articles appeared across a wide spread ...

CAMPAIGNS: PUBLICITY; Media flocks to Benetton launch

of the event was led in the national press by the broadsheets, typified by the Guardian, which reported ... the launch, Luciano Benetton was profiled in the Guardian, the Independent Magazine and the Independent ...

ANALYSIS: The battle rages for control of the aisles

in the Guardian, supermarkets can hypnotise us into buying groceries through a combination of colour, sound ... , says Guardian retail correspondent Roger Cowe, It has also benefited from deputy MD Terry Leahy ...

NEWS: Forster quits Body Shop

of corporate style - a new job as guardian of the Body Shop brand encompassing its shops, products ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.