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MARKETING FOCUS: Looking back on ’96

s marketing had lost direction. March David Brook left his role as the Guardian Media Group s marketing ...

CAMPAIGNS: research; Media revels in this info illness

highlights included a cover story in the Guardian Section 2, a full page story in the Daily Mail ...

NEWS: Donovan to leave Guardian for PR

Patrick Donovan, City editor of the Guardian, has become the latest senior journalist to join...Patrick Donovan, City editor of the Guardian, has become the latest senior journalist to join the PR fold. Donovan is due to join Citigate Communications as a director in January, although the details of his notice period with the Guardian have yet to be worked out. Reporting to Jonathan ...

CUSTOMER LOYALTY: Football’s great own goal

clubs have alienated their traditional support, she warns. This theme is echoed by Guardian ...

MEDIA: BRIEFS

for television and radio. Free film guide The Guardian is cover-mounting a mini version ... with the start of the London Film Festival which is sponsored by The Guardian. ITC invitation ...

NEWS: HOTLINE

. The Guardian is targeting the House of Commons with four posters trumpeting its exposure of the former ... recent press ads showing the Guardian s front page headline about Hamilton: A liar and a cheat . ...

ANALYSIS: Abbey ends Utopian Future

. Lining up against Future would have been Direct Line, along with operators such as Guardian Direct ...

AMBIENT MEDIA: If it moves put an ad on it

and apples generated equally giant column inches in three newspapers - the Guardian, the Times ... the medium include the Guardian, Radio Rentals, Sea France and the Really Useful Group. It costs pounds 45 ... of the Guardian in a promotion run primarily around student campuses. ...

THIS WEEK: BRIEFS

to education The Guardian is launching a weekly pull-out 20-page supplement inside the Guardian ...

THIS WEEK: GRE brands join for efficiencies

Guardian Royal Exchange is creating a group-wide marketing division in a drive to coordinate its...Guardian Royal Exchange is creating a group-wide marketing division in a drive to coordinate its ... marketing for the Guardian Financial Services, Guardian Direct, Guardian Health and Guardian Insurance ... for household and Guardian Direct motor insurance, produced by Collett Dickenson Pearce, will be rolled out ...

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