to remove filtersMARKETING FOCUS: Looking back on ’96
19 Dec 1996 | by JAMES CURTIS AND KAREN DEMPSEY
s marketing had lost direction. March David Brook left his role as the Guardian Media Group s marketing ...
Search results for Guardian
Search filters:
Add Search Filters:
By Date
By Channel
- Digital marketing (3)
- Marketing (13)
By Industry Sector
- Grocery Food (5)
- Soft Drinks (9)
ADVERTISING & PROMOTION: Lookalike ads get a kicking
19 Dec 1996 | by HARRIET MARSH
of The Guardian s revelations about MPs taking cash for questions, Neil Hamilton also secured the support of the ASA. Hamilton objected to an ad for The Guardian which showed the paper s cover on the day it branded him A liar and a cheat . Despite The Guardian s offer to substantiate its claims ...
NEWS: Volsk to trial via Web
12 Dec 1996
Whitbread Beer Company is to carry out the first taste test on the Internet, inviting Net surfers to e-mail it for a free product sample. The firm is offering samples of its new vodka and koolberry drink, Volsk, on The Guardian Web site, which Whitbread sponsors. Site visitors can try ...
THIS WEEK: BRIEFS
12 Sep 1996
- to seven-years-old and their parents. Guardian to Nat Mags The National Magazine Company has poached The Guardian Media Group s international sales group head, Alex Riha ...
ANALYSIS: A European union for Mars
05 Sep 1996
brand guardians and handled everything from advertising to new product development for one or two ...
SUPPLEMENT: THE INTERNET; Building sites for sore eyes
27 Jun 1996 | by JAMES CURTIS
het up, but is not complaining about the coverage the story got in The Guardian. In terms ...
Private view
24 May 1996 | by KEITH COURTNEY
advertising. And the most popular ad among the panel? The Guardian s points of view commercial....advertising. And the most popular ad among the panel? The Guardian s points of view commercial. I was thinking about the Guardian ad, while I was looking at the new Sony PlayStation work. Quickly cut shots ... is not an idea, it s an execution. So back to the Guardian ad. Just a few actors. A bit of black ...
Euro 96 What’s in it for you?
24 May 1996 | by RICHARD COOK
running a Website for the championship in a pounds 500,000 joint-venture with the Guardian ...
INTERNATIONAL: THE WORLD’S TOP CLIENTS; Snapple keeps faith with its quirky agency
26 Apr 1996 | by MICHELE MARTIN
and Bond as brand guardians was an act of faith by a large client more used to big, roster agencies. We ...
NEWS: HOTLINE
19 Apr 1996
of the Guardian and the Observer newspapers, among others. The Bristol Myers pan-European media review ...
Additional Information
Campaign Jobs
- CRM Manager - Top Gaming Company - up to £40k Digital Gurus £30000 - £40000 per annum, London
- iPhone developer/Android dev Digital Gurus £50000 - £50001 per annum + NEG. FLEX DOE, London
- Digital Planning Director - global consumer technology powerhouse account round8 up to £90,000 depending on experience, Central London
- Conceptual Copywriter Digital Gurus €50000 - €55000 per annum, Amsterdam
- Online Marketing Manager - PPC Propel £35000 - £45000 per annum + bonus, equity and full benefits, Maidstone
Most viewed
- Campaign Viral Chart: Nike interactive ad nets first place
- Mindshare retains Unilever media buying in the US
- Sorrell says Adam & Eve acquisition 'shows DDB needed some help'
- National Trust launches Wallace and Gromit ads
- Kellogg's Rice Krispies Squares launches 3D ad
- Co-op appoints Leo Burnett to £50m ad account
Most commented
Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
