to remove filtersCAMPAIGN CRAFT: PORTFOLIO; Steve Reeves
13 Dec 1996 | by EMMA HALL
someone else talk to the actors. Reeves has already secured his first solo job - a Guardian ...
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MARKETING FOCUS: Looking back on ’96
19 Dec 1996 | by JAMES CURTIS AND KAREN DEMPSEY
s marketing had lost direction. March David Brook left his role as the Guardian Media Group s marketing ...
MEDIA: For the record
06 Dec 1996
, and Adam Edwards of ES Magazine, who won editor of the year, magazine supplements. The Guardian ... -minute listings slot broadcast twice weekly. The latest deal builds on the Guardian s existing ...
CUSTOMER LOYALTY: Football’s great own goal
28 Nov 1996 | by DAVID MURPHY
clubs have alienated their traditional support, she warns. This theme is echoed by Guardian ...
MEDIA: BRIEFS
31 Oct 1996
for television and radio. Free film guide The Guardian is cover-mounting a mini version ... with the start of the London Film Festival which is sponsored by The Guardian. ITC invitation ...
THIS WEEK: Guardian debut as TV sponsor
17 Oct 1996 | by ANNA GRIFFITHS
The Guardian is to make its debut in television sponsorship by supporting Channel 4 s Film on Four...The Guardian is to make its debut in television sponsorship by supporting Channel 4 s Film ... . Film on Four sponsorship extends The Guardian s film connections with the London Film Festival and takes the newspaper brand beyond the fringe sponsorship of concerts and clubs. The Guardian ...
MEDIA: Listings give papers a lift
17 Oct 1996 | by ANNA GRIFFITHS
of the most successful titles to be published in this field is The Guide, launched by The Guardian three ... compact A5 format, proved an immediate hit. Stephen Palmer, Guardian and Observer marketing ...
AMBIENT MEDIA: If it moves put an ad on it
11 Oct 1996 | by DAVID TEATHER
and apples generated equally giant column inches in three newspapers - the Guardian, the Times ... the medium include the Guardian, Radio Rentals, Sea France and the Really Useful Group. It costs pounds 45 ... of the Guardian in a promotion run primarily around student campuses. ...
THIS WEEK: BRIEFS
10 Oct 1996
to education The Guardian is launching a weekly pull-out 20-page supplement inside the Guardian ...
MEDIA: Indy launches a rival arts guide
19 Sep 1996 | by KAREN DEMPSEY
The Independent is taking on The Guardian s Saturday Guide with the launch of its own arts...The Independent is taking on The Guardian s Saturday Guide with the launch of its own arts listings guide as an additional supplement to its Saturday edition. The guide, called The Eye, will be an arts listings and TV guide in a quartofold format, similar to the guide it produced ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
