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Guardian advertising campaign....Guardian advertising campaign. Mark Neale created a character called Rex Fox, a stream ... for the Guardian without his consent. Neale told Campaign that he was invited in to meet representatives ... , appears. He had no further contact with the agency until he saw the Guardian advertisement ...
been appointed managing director of the Manchester Evening News and chief executive of the Guardian Media Group s Manchester division. Ashcroft is currently deputy managing director of Guardian Newspapers, the group s national newspaper division, and managing director of the Guardian Press Centre. He ...
the guardian of that brand - the creative agency. This lesson is painfully demonstrated by a number ...
of aristocracy Ad agencies are the traditional guardians of the brand, but client marketers are starting ... agency is still perceived as the guardian of the brand. The all-too-common opinion among client ...
and Guardian Direct, with their image- building campaigns which effectively sold financial services off ...
of the utilities. According to Guardian City editor - and soon-to-be PR consultant - Patrick Donovan ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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