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NEWS: Guardian set to extend grasp on classifieds with online version

The Guardian will attempt to harden its hold on recruitment advertising through the launch...The Guardian will attempt to harden its hold on recruitment advertising through the launch of RecruitNet, an online facility that will place all Guardian recruitment ads on the Internet. RecruitNet, which launches on 24 October, will comprise the ads from the Guardian s Monday to Thursday ...

MEDIA: WHAT THE PAPERS SAY; PR badge puts seal on Scout’s honour

the tasks to be covered to gain the badge. The Daily Express and the Guardian profiled Lord Baden...outlined the tasks to be covered to gain the badge. The Daily Express and the Guardian profiled Lord ... , Daily Express and the Guardian held Max Clifford up as the example of a PR person while both ...

DIARY: Walker enjoys career zenith with tasty title

is put forward by Caroline Marland, the managing director of the Guardian and Observer ...

MEDIA: FORUM; Why agencies want papers to centralise colour repro work

- the Guardian Media Group, which publishes the Guardian and Observer - doesn t find it a problem. Five months ... , ad director of the Guardian and Observer, says she can understand why other publishers are cautious ...

MEDIA: FOR THE RECORD

. The Independent will target floating Guardian readers and attempt to break its hold on recruitment advertising ...

INTEGRATED: INTEGRATED ISSUE; Mud, music and Dr Martens get the youth vote

s festivals in 1996 would have revealed Carlsberg, the Guardian, Rizla, Dr Martens, Levi s, Mickeys, Red ...

THE BRITISH SHOPPER SURVEY 1996: Influence of Affluence

the FT, Telegraph and Guardian, gaining favour. The mid-market Express and Mail are also firm ...

FORUM PREVIEW: Gifts for the gab

-gimmicky approach. It s more important to have a strong logo and position yourselves as brand guardians ...

NEWS: Guardian to launch Net magazine with Whitbread backing

The Guardian s New Media Lab is set to unveil a weekly lifestyle magazine on the Internet, which...The Guardian s New Media Lab is set to unveil a weekly lifestyle magazine on the Internet, which will be sponsored by Whitbread. The magazine, Shift Control, will be published each Friday from 4 October and will comprise entirely original material commissioned especially for the Net. It will include a daily ...

MEDIA: Familiarity breeds contempt for investigative journalism

and the Guardian. This episode is a victory for aggressive PR, and will rebound badly for the BBC, which seems ...

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