27 Sep 1996
| by GORDON MACMILLAN
The Guardian will attempt to harden its hold on recruitment advertising
through the launch...The Guardian will attempt to harden its hold on recruitment advertising
through the launch of RecruitNet, an online facility that will place all
Guardian recruitment ads on the Internet.
RecruitNet, which launches on 24 October, will comprise the ads from the
Guardian s Monday to Thursday ...
27 Sep 1996
the tasks to be covered to gain the
badge. The Daily Express and the Guardian profiled Lord Baden...outlined the tasks to be covered to gain the
badge. The Daily Express and the Guardian profiled Lord ...
, Daily
Express and the Guardian held Max Clifford up as the example of a PR
person while both ...
27 Sep 1996
is put forward by Caroline Marland, the managing director of the
Guardian and Observer ...
27 Sep 1996
| by ALASDAIR REID
- the
Guardian Media Group, which publishes the Guardian and Observer -
doesn t find it a problem. Five months ...
, ad director of the Guardian and Observer, says she
can understand why other publishers are cautious ...
27 Sep 1996
. The
Independent will target floating Guardian readers and attempt to break
its hold on recruitment advertising ...
27 Sep 1996
| by GORDAN MACMILLAN
s festivals in 1996 would have revealed
Carlsberg, the Guardian, Rizla, Dr Martens, Levi s, Mickeys, Red ...
26 Sep 1996
| by VIRGINIA MATTHEWS
the FT, Telegraph and Guardian,
gaining favour. The mid-market Express and Mail are also firm ...
26 Sep 1996
| by KAREN DEMPSEY
-gimmicky approach.
It s more important to have a strong logo and position yourselves as
brand guardians ...
20 Sep 1996
The Guardian s New Media Lab is set to unveil a weekly lifestyle
magazine on the Internet, which...The Guardian s New Media Lab is set to unveil a weekly lifestyle
magazine on the Internet, which will be sponsored by Whitbread.
The magazine, Shift Control, will be published each Friday from 4
October and will comprise entirely original material commissioned
especially for the Net.
It will include a daily ...
20 Sep 1996
| by MAGGIE BROWN
and the Guardian. This episode is a victory
for aggressive PR, and will rebound badly for the BBC, which seems ...