THE 1997 DMA/ROYAL MAIL DIRECT MARKETING AWARDS: BEST USE OF DM MEDIA - CONSUMER PRESS
18 Dec 1997
the danger of being swamped, the agency drip fed ads into The Guardian Weekend magazine, and up ...
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ASH fury at fag ’accessory’ ads
18 Dec 1997 | by DANNY ROGERS
. ASH has formally complained about an ad for Camel boots in The Guardian, which, it argues ...
THE 1997 DMA/ROYAL MAIL DIRECT MARKETING AWARDS: THE JUDGES
18 Dec 1997 | by FABIENNE TYLER, Chair, DMA Royal Mail A
Simon Waldman - The Guardian Christine French - Rover Group Nigel Gresham - Merloni ...
Valuable prize in the worst-ever ad competition
18 Dec 1997 | by JEREMY BULLMORE
, for the lucky winner. Jeremy Bullmore is a non-executive director of the Guardian Media Group and WPP ...
REVIEW: Marketing and advertising news in the week’s press ..
12 Dec 1997 | by KAREN YATES
by religious extremists. - The Guardian Speculation is mounting regarding Bill Gates s long ... were to discuss the rules governing access to the new broadcasting technology. - The Guardian ... Hut s work featuring the Chelsea manager, Ruud Gullit. - The Guardian Ruth Blakemore ...
International Relations: Bandaging Egypt’s tourism industry - The Egyptian economy hangs in the balance as the country prepares to undertake the ’mother of all PR tasks’ in a bid to stop its tourism industry from suffering total me
12 Dec 1997 | by ROBERT GRAY
Associates flew journalists from the Guardian, Evening Standard and Press Association out to Luxor on a ...
Coming back in from the cold: After years of playing the global outcasts South African businesses are having to learn how to walk again in the international business world - and are leaning heavily on PR in their efforts. Kate Nicholas reports
12 Dec 1997 | by KATE NICHOLAS
by broadsheets such as The Financial Mail, Business Day, Business Report, the Weekly Mail and Guardian ...
FOCUS: HOME COUNTIES - Catching pitches from a home base/Agencies in the Home Counties can offer the advantages of a close proximity to London, but without the costly overheads
12 Dec 1997 | by ROBERT GRAY
schools and key influencers. The three main local newspapers in the area - the Epsom Guardian ...
SPONSORSHIP: Different shades of pink - Marketers are still finding their feet with the pink pound, and many are failing to fully recognise the differentiation that exists within the gay market. Louella Miles reports
11 Dec 1997 | by LOUELLA MILES
media - to agencies and clients at brand manager and brand guardian level. He cites ...
CAMPAIGN DIARY: I’M ONLY A PUNTER BUT ..
05 Dec 1997
flicked open the Guardian s IT section looking for that tempting offer to become an analyst on a pounds ...
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