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Independent tops the ranks for ad campaign stories

working on marketing communications. The Telegraph came second with 60 stories and the Guardian ... with the Guardian at the beginning of the year. It has since climbed from third position in the previous January to March poll, which identified the Guardian as the most ad-friendly national. National newspapers ...

Integration: PR panache provides an advertising bonus - A recent survey revealed that the advertising story has become a staple of the national press’ diet. More companies are realising the benefit of getting PR involved at the outset

. The Telegraph, Guardian, Sun and many local press ran the story about the image of both hairdressers and four ...

What The Papers Say: Ford steers clear of criticism over Halewood

articles in the Guardian posed questions over the quality of management decisions, accusing them...Ford, perhaps somewhat remarkably, escaped lightly from the reaction to news that its Halewood plant in Liverpool faces an uncertain future and the immediate loss of 1,300 jobs. Three negative articles in the Guardian posed questions over the quality of management decisions, accusing them ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.