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ASH fury at fag ’accessory’ ads

18 Dec 1997 | by DANNY ROGERS

. ASH has formally complained about an ad for Camel boots in The Guardian, which, it argues ...

Valuable prize in the worst-ever ad competition

18 Dec 1997 | by JEREMY BULLMORE

, for the lucky winner. Jeremy Bullmore is a non-executive director of the Guardian Media Group and WPP ...

SPONSORSHIP: Different shades of pink - Marketers are still finding their feet with the pink pound, and many are failing to fully recognise the differentiation that exists within the gay market. Louella Miles reports

11 Dec 1997 | by LOUELLA MILES

media - to agencies and clients at brand manager and brand guardian level. He cites ...

CAMPAIGN DIARY: I’M ONLY A PUNTER BUT ..

05 Dec 1997

flicked open the Guardian s IT section looking for that tempting offer to become an analyst on a pounds ...

MEDIA: Number crunch - As advertisers and national newspapers set out to restore the Audit Bureau of Circulations as a credible trading currency, Andy Fry asks whether it can ever serve the interests of both

04 Dec 1997 | by ANDY FRY

at such a crucial stage. Guardian circulation director David Owen sums up the mood when he says: I ... in The Guardian (November 17) when he pointed out that full-price sales on the dailies have dropped by more ... ,183 Guardian 408,374 -4.59 4.25 397,828 Independent 265,156 -7.99 -1 ...

REVIEW: Marketing and advertising news in the week’s press

28 Nov 1997 | by HARRIET GREEN

. The Guardian Wang, the desktop integration and services company, has appointed Simon Jacobson director ...

CRAFT: THE CREATIVE ISSUE - Why are agency staff moving over to the production side?/The allure of a production company career is strong, Michele Martin discovers

28 Nov 1997 | by MICHELE MARTIN

Two weeks into his new job and Simon Wells is breathless. I m chasing instead of being chased, he tells me before rushing off to another meeting. And it s great. Until the end of October, Wells was a confirmed agency producer and former head of TV at WCRS. But when the Guardian ...

LICENSING: CHARACTERS FOR HIRE - A much-loved band, cartoon character or film star can help give your advertising added mileage But, Jim Davies warns, watch out for the pitfalls involved.

28 Nov 1997 | by JIM DAVIES

, the guardian of Power Rangers, Sweet Valley High and Caspar, among others. Costs will depend ...

FORUM: Can Channel 4’s new marketer extend the brand? - As the former Channel 5 marketing boss, David Brook, begins his Channel 4 assignment, he will have branded merchandise on his mind. Is television brand extension overrated? Or is there scope

21 Nov 1997 | by RICHARD COOK

from the Guardian. He got the Spice Girls and the rest is, well, if not history at least ...

An AMV BBDO advertising supplement: Profile/David Abbott, Peter Mead, Adrian Vickers - The Dream Partnership. They’re different but they act as one. John Tylee on the AMV founders’ unique professional relationship

21 Nov 1997 | by JOHN TYLEE

AMV that the agency s founders are the rightful guardians of their brand and a culture grown ...

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