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THE 1997 DMA/ROYAL MAIL DIRECT MARKETING AWARDS: THE JUDGES

18 Dec 1997 | by FABIENNE TYLER, Chair, DMA Royal Mail A

Simon Waldman - The Guardian Christine French - Rover Group Nigel Gresham - Merloni ...

THE 1997 DMA/ROYAL MAIL DIRECT MARKETING AWARDS: BEST USE OF DM MEDIA - CONSUMER PRESS

18 Dec 1997

the danger of being swamped, the agency drip fed ads into The Guardian Weekend magazine, and up ...

Advertising & Promotion: French DM’s kiss of death? - The threat of a new tax is hanging over the heads of France’s direct marketing practitioners and could cause pounds 50m worth of damage to the industry. It could only happen in Fr

06 Nov 1997 | by HARRIET MARSH

as guardian of the French language. This sentiment was apparent in the speech Trautmann gave ...

Marketing supplement on Telemarketing & DRTV: State of the Art - Getting ’personal’ on the phone nets pounds 20m

28 Aug 1997 | by Ken Gofton

It might be an obscure fringe of the telephone industry, but the voice personals market has grown from nothing to pounds 20m in just two years. One of the leading players, with clients including the Guardian/ Observer group and DC Thomson, is Advanced Telecom Services. It provides ...

CAMPAIGN DIRECT: MARKETING CHALLENGE: Why Honda sent out bath sponges to highlight CR-V launch - Honda experimented with direct mail to show off its new image to drivers, and it worked, Tim Rowell says

15 Aug 1997 | by TIM ROWELL

in the style sections of the Times, the Guardian, the Sunday Times, the Independent, Hello! and Maxim ...

CAMPAIGN DIRECT: BRIEFS

18 Jul 1997 | by TIM ROWELL

through-the-line campaign to launch a range of financial protection products from Guardian Financial ...

Guardian sticks to CD giveaways in bid to lure new readers

11 Apr 1997 | by RICHARD COOK

The Guardian will target techno music and film fans later this month by giving readers a free four...The Guardian will target techno music and film fans later this month by giving readers a free ... campaign through the Guardian s agency, Leagas Delaney. The Orbital CD covermount will be the third ... have paid dividends for the Guardian, adding around 40,000 sales to the Saturday circulation ...

Marketing Guides: Direct Marketing: League Tables 1997 - Masterclass - Robin Cobb previews the DM Fair conference which promises to offer an essential guide to the latest theories and techniques affecting the direct marketing industry

06 Mar 1997 | by ROBIN COBB

will be Guardian Direct managing director Michael Tripp, who will look at trends and developments. One ...

Media Choice

21 Feb 1997 | by Elisabeth Long, a hip media assistant a

Harriet Green chooses Channel 5 s post-it note that was placed in the Guardian s Guide...Harriet Green chooses Channel 5 s post-it note that was placed in the Guardian s Guide on Saturday. I was retuned last week (yes, really) - but only because I was in bed with flu and so was at home on Friday lunchtime when Pete and Bob decided to call. So I don t need any more reminders ...

 

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