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ASH fury at fag ’accessory’ ads

18 Dec 1997 | by DANNY ROGERS

. ASH has formally complained about an ad for Camel boots in The Guardian, which, it argues ...

THE 1997 DMA/ROYAL MAIL DIRECT MARKETING AWARDS: THE JUDGES

18 Dec 1997 | by FABIENNE TYLER, Chair, DMA Royal Mail A

Simon Waldman - The Guardian Christine French - Rover Group Nigel Gresham - Merloni ...

THE 1997 DMA/ROYAL MAIL DIRECT MARKETING AWARDS: BEST USE OF DM MEDIA - CONSUMER PRESS

18 Dec 1997

the danger of being swamped, the agency drip fed ads into The Guardian Weekend magazine, and up ...

Valuable prize in the worst-ever ad competition

18 Dec 1997 | by JEREMY BULLMORE

, for the lucky winner. Jeremy Bullmore is a non-executive director of the Guardian Media Group and WPP ...

SPONSORSHIP: Different shades of pink - Marketers are still finding their feet with the pink pound, and many are failing to fully recognise the differentiation that exists within the gay market. Louella Miles reports

11 Dec 1997 | by LOUELLA MILES

media - to agencies and clients at brand manager and brand guardian level. He cites ...

MEDIA: Number crunch - As advertisers and national newspapers set out to restore the Audit Bureau of Circulations as a credible trading currency, Andy Fry asks whether it can ever serve the interests of both

04 Dec 1997 | by ANDY FRY

at such a crucial stage. Guardian circulation director David Owen sums up the mood when he says: I ... in The Guardian (November 17) when he pointed out that full-price sales on the dailies have dropped by more ... ,183 Guardian 408,374 -4.59 4.25 397,828 Independent 265,156 -7.99 -1 ...

How do I know if I agree with ’What We Think’

20 Nov 1997 | by JEREMY BULLMORE

, rigorously examined. Jeremy Bullmore is a non-executive director of the Guardian Media Group and WPP ...

MEDIA: Sales slump hits nationals

13 Nov 1997 | by MARK PATTERSON, Managing Director, BJK&

.5% and The Guardian rose 4.25%. Rivals The Daily Telegraph and The Times rose 3.95% and 3.11% respectively ...

Advertising & Promotion: UD’s malt push

06 Nov 1997 | by DRAYTON BIRD

United Distillers is launching its first national press advertising for two of its classic malts, Talisker and Glenkinchie, in the run-up to Christmas. Full-colour ads will appear every weekend from early November until the New Year in The Guardian and The Observer. ...

Advertising & Promotion: French DM’s kiss of death? - The threat of a new tax is hanging over the heads of France’s direct marketing practitioners and could cause pounds 50m worth of damage to the industry. It could only happen in Fr

06 Nov 1997 | by HARRIET MARSH

as guardian of the French language. This sentiment was apparent in the speech Trautmann gave ...

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