to remove filtersREVIEW: Marketing and advertising news in the week’s press
28 Nov 1997 | by HARRIET GREEN
. The Guardian Wang, the desktop integration and services company, has appointed Simon Jacobson director ...
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CAMPAIGN INTERACTIVE: BEHIND THE HYPE/INTERNET PRODUCTS - Net gizmos in danger of pushing users beyond endurance. Website users are prey to hype when it comes to Net add-ons. Simon Waldman unpicks myth from reality
12 Dec 1997 | by SIMON WALDMAN, the Guardian’s dep
It is a well-known but rarely acknowledged fact that there is not just one Internet in existence, but two.
HOTLINE
15 Aug 1997 | by KAREN YATES
to commercial director. Her new role reflects additional responsibilities she has taken on at Guardian ...
REVIEW: Marketing and Advertising news in the week’s press
08 Aug 1997 | by ELEANOR TRICKETT
announcement, saying he had been on holiday. - The Guardian Walsh Trott Chick Smith has won the pounds 3 ...
Private View by Mark Roalfe
11 Jul 1997 | by MARK ROALFE, joint creative director of
through the Guardian, I thought it was excellent. It s a nice, simple idea that has been beautifully ...
REVIEW: Marketing and advertising news in the week’s press
04 Jul 1997 | by EMMA HALL
by the Association for Business Sponsorship of the Arts. The Guardian Euro RSCG Wnek Gosper has retained its ...
Telegraph and Times shun Olympus work
27 Jun 1997 | by MICHELE MARTIN
side and refused to carry the ad when it broke last Thursday. It has appeared in the Guardian ...
GRE in joint RAC insurance deal.
26 Jun 1997 | by By ANNE-MARIE CRAWFORD.
Guardian Royal Exchange (GRE) is to target members of the RAC with insurance and other financial...Guardian Royal Exchange (GRE) is to target members of the RAC with insurance and other financial services through a telephone-based operation branded RAC Insurance Direct . The initiative follows the acquisition by GRE last year of the RAC s insurance business for pounds 55m and marks its ...
HEADLINER: Natural communicator lends personal touch to C&W giant - Ruth Blakemore’s mission is to humanise the cable group, Claire Beale writes
13 Jun 1997 | by CLAIRE BEALE
guardian, Blakemore is careful to preserve these credentials. Nevertheless, even her body language ...
MEDIA: ITV launches DRTV scheme
05 Jun 1997 | by AMANDA LUTCHFORD, Reporter Marketing
distinctive numbers to use in their DRTV ads. Those that already use branded numbers, such as Guardian ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
