18 Dec 1998
| by ELEANOR TRICKETT
, Guard-ian Direct, after a three-way
pitch against Barraclough Hall Woolston Gray and one...company, Guard-ian Direct, after a three-way
pitch against Barraclough Hall Woolston Gray and one ...
, to give
the brand a new identity.
Rapier will handle both Guardian Direct and RAC Insurance Direct, which
Guardian acquired in 1996. Lowe Direct previously handled RAC Insurance,
while ...
18 Dec 1998
| by STEFANO HATFIELD
... Partners BDDH
wins the Guardian after its surprise split with Leagas Delaney ... Carat
wins all ...
17 Dec 1998
| by JEREMY BULLMORE
.
Jeremy Bullmore is a non-executive director of the Guardian Media Group
and WPP Group.
...
11 Dec 1998
| by FRANCESCA NEWLAND
Business and
the Daily Record are doing it, and the Guardian has just done it....Business and
the Daily Record are doing it, and the Guardian has just done it.
Part ...
between the Telegraph, the Independent, the Guardian and the Times.
But there is a newspaper that appears to take branding seriously: the
Guardian believes in building emotional loyalty through its ...
11 Dec 1998
| by JIM DAVIES
McLeod Perfect Day , Adidas and the Guardian.
...
11 Dec 1998
| by STEFANO HATFIELD
buying.
Winning Mercedes, Emirates, the Co-op s retail arm and the Guardian are
the more public ...
and Simon Green
is another - even if some work still lacks the wow! factor. The
Guardian ...
04 Dec 1998
simply doesn t make sense.
In a recent article in the Guardian, the professor took time out of his ...
04 Dec 1998
| by ALASDAIR REID
of Guardian Newspapers, has been
promoted to deputy managing director. She will work alongside ...
04 Dec 1998
| by FRANCESCA NEWLAND
the number two private
medical insurer, PPP, is narrowing.
Since PPP was acquired by Guardian Royal ...
03 Dec 1998
| by LUCY BARRETT
Carolyn McCall has been appointed deputy managing director of
Guardian Newspapers. She will retain...Carolyn McCall has been appointed deputy managing director of
Guardian Newspapers. She will retain her current role as commercial
director with board responsibility for the advertisement department,
enterprise division and new-media department.
...