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Rapier wins #8m Guardian Direct task

, Guard-ian Direct, after a three-way pitch against Barraclough Hall Woolston Gray and one...company, Guard-ian Direct, after a three-way pitch against Barraclough Hall Woolston Gray and one ... , to give the brand a new identity. Rapier will handle both Guardian Direct and RAC Insurance Direct, which Guardian acquired in 1996. Lowe Direct previously handled RAC Insurance, while ...

THE HIGHS AND LOWS OF 1998 - Stefano Hatfield surveys the year in which everything went digital, AMV swiped Guinness, France ’98 stole the summer and the death of a hamster called Kevin caused a national outcry

... Partners BDDH wins the Guardian after its surprise split with Leagas Delaney ... Carat wins all ...

The consumer is not your enemy, so hold your fire

. Jeremy Bullmore is a non-executive director of the Guardian Media Group and WPP Group. ...

LIVE ISSUE/NEWSPAPER ACCOUNTS: What makes newspapers such difficult clients? - Press clients don’t respect advertising as an industry, Francesca Newland writes

Business and the Daily Record are doing it, and the Guardian has just done it....Business and the Daily Record are doing it, and the Guardian has just done it. Part ... between the Telegraph, the Independent, the Guardian and the Times. But there is a newspaper that appears to take branding seriously: the Guardian believes in building emotional loyalty through its ...

CRAFT: BRIEFS

McLeod Perfect Day , Adidas and the Guardian. ...

OPINION: EDITOR’S COMMENT

buying. Winning Mercedes, Emirates, the Co-op s retail arm and the Guardian are the more public ... and Simon Green is another - even if some work still lacks the wow! factor. The Guardian ...

CAMPAIGN DIARY: Sorry BMP, but the VW work doesn’t add up ..

simply doesn t make sense. In a recent article in the Guardian, the professor took time out of his ...

FOR THE RECORD

of Guardian Newspapers, has been promoted to deputy managing director. She will work alongside ...

LIVE ISSUE/BUPA: Bupa seeks personal touch from smaller agency - The medical insurer aims to adopt product-led ads, Francesca Newland finds

the number two private medical insurer, PPP, is narrowing. Since PPP was acquired by Guardian Royal ...

Media: Guardian promotion

Carolyn McCall has been appointed deputy managing director of Guardian Newspapers. She will retain...Carolyn McCall has been appointed deputy managing director of Guardian Newspapers. She will retain her current role as commercial director with board responsibility for the advertisement department, enterprise division and new-media department. ...

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