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CAMPAIGNS: Business targets a killer cancer - Public Awareness

in the Guardian, the Herald and the local press. The rugby team in the pink photocall was a big success ...

FOCUS: HEALTHCARE PR - ’Lifestyle’ drugs seek a PR remedy. The Viagra debate has clearly shown why non-NHS medicines need good PR if they are to compete with prescribed brands. Robert Gray reports

of the role and the fine balance between acting as guardians of a solution rather than creators of a ...

In Brief: Big Issue appoints Collin

. Gardiner has left to edit the Guardian s women s section....Big Issue deputy editor Matthew Collin has been promoted to replace Becky Gardiner as editor. Gardiner has left to edit the Guardian s women s section. Collin joined in August 1997. He previously edited ID and Time Out Magazines web sites. ...

Judge and Jury: Media relations could have got better treatment for shyness drug - Before launching the shyness drug Seroxat, SmithKline Beecham should have paid more attention to planning media relations says Paul Blackburn, managing director of Ketchum

a balanced piece, the Guardian incorporated the company line and a NHS bill of pounds 24 million ...

CAMPAIGNS: Awards reveal buried treasure - Public Awareness

of the issues MAB wished to raise. For instance, the Times and the Guardian discussed the problems of local ...

MEDIA: In brief - New moves at the Guardian

The Guardian has appointed Ed Pilkington as foreign editor and Steve Busfield as City news editor...The Guardian has appointed Ed Pilkington as foreign editor and Steve Busfield as City news editor. Pilkington replaces Paul Webster, who has joined the Observer as deputy editor. Busfield succeeds Ben Clissitt, who is now deputy features editor at the Guardian. ...

Why we don’t really need to know all the dirty little details

to Peter Preston, the Guardian s former editor who hounded ex-Tory Minister Neil Hamilton out of politics.... They belong to Peter Preston, the Guardian s former editor who hounded ex-Tory Minister Neil Hamilton out of politics and Ian Greer out of British PR in the brown envelopes affair. In a recent Guardian ...

FOCUS: MARKET RESEARCH - Turning answers into news columns/A proliferation of survey results being offered to the media means that PR agencies need to think more carefully about the positioning of information to ensure the best coverage. Mary Cowlett repo

and widespread press interest, including the Guardian. In February this year, to generate futher ...

CAMPAIGNS: Sharing caring experiences - Health PR

and radio. Out of the national media, the Daily Telegraph and the Times, the Guardian, BBC s Breakfast ...

Public Sector PR: PR joins the ranks for army manoeuvres - The British Army is turning to PR to help communicate its post-Cold War role and boost recruitment by presenting it as a professional organisation offering good career prospects

in covering military issues. Among the broadsheets, neither the Guardian, nor the Independent have a full ...

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