to remove filtersFreephone lobby to oppose Oftel
19 Nov 1998 | by STEPHEN ROBERTSON, marketing director o
Express, National Westminster Bank, Interflora, Forte Hotels, Dyno-Rod and Guardian Direct, many ...
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Industry fights freephone change
20 Nov 1998 | by ELEANOR TRICKETT
. This means that advertisers such as Guardian Direct, the AA and Forte Hotels would have to change ... Guardian Direct plays on its owl emblem with 0800 28 28 20. The alliance claims that Oftel has ...
DIRECT NEWS: Andrews Aldridge poaches Moran from WCJ
06 Nov 1998 | by ELEANOR TRICKETT
, such as the Guardian and Ikea. Sean will fit in brilliantly with our partnership culture, Aldridge said ...
MEDIA: Guardian unit to offer integrated sales solutions
20 Aug 1998 | by ANNE-MARIE CRAWFORD
The Guardian and The Observer have set up a special unit to offer advertisers cross-media sales...The Guardian and The Observer have set up a special unit to offer advertisers cross-media sales opportunities. The Integrated Solutions Unit (ISU) will offer sales solutions across the group s web site and a new network of sites called Guardian Unlimited, which launches this autumn. The ISU ...
BDDH backs two for direct launch
14 Aug 1998 | by ELEANOR TRICKETT
in joint bids. The pitch for the recently won Guardian business (Campaign, 3 July) was fully integrated ...
TELEMARKETING: Hanging on the Telephone - Caroline Lindsay, an account director at BMP, shopaholic and proud mum of a month-old daughter, tries out ten telemarketing services
26 Jun 1998 | by CAROLINE LINDSAY, Caroline Lindsay, a s
there was a set sales patter but with no ad-libbing it became irritating and a deterrent. GUARDIAN ... offer through the Guardian. Easy. The whole thing was friendly, if computerised, with no heavy sales ...
STOP PRESS
11 Jun 1998 | by LISA CAMPBELL
service. The Guardian has drawn up a shortlist for its creative advertising account, consisting ...
CAMPAIGN DIRECT: Can consumer profiling experts get the measure of admen?
10 Apr 1998 | by CAROLINE MARSHALL
. Highly likely that he lives in rented accommodation. A broadsheet reader: the Guardian, Independent, FT ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
