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The Guardian and Nike run London

- Nike has teamed up with The Guardian newspaper for the second phase of its Run London ad...- Nike has teamed up with The Guardian newspaper for the second phase of its Run London ad campaign, which launched on national television last week. The campaign launches on November 14 ... away free with The Guardian in the London area. The website will be online for 3 months. ...

INTERNANIONAL: MEDIUM OF THE MONTH - Karen Yates charts the success of the Financial Times’s efforts to expand its global readership

to unsettle the competition - the Guardian International last month reinvented itself as Guardian Europe ...

DIRECT NEWS: Andrews Aldridge poaches Moran from WCJ

, such as the Guardian and Ikea. Sean will fit in brilliantly with our partnership culture, Aldridge said ...

REVIEW: Marketing and advertising news in the week’s press

. The Guardian and Independent both carried the ads. Marketing David Isaacs, the marketing director ...

OPINION: EDITOR’S COMMENT

round? The music was, erm, kitsch. The spots were for Levi s and the Guardian respectively ...

PERSPECTIVE: FilmFour stretches the C4 brand with its latest package

. But the FilmFourers themselves were as sober as a newt without booze. As the new guardians of the Channel 4 brand ...

MEDIA IN BRIEF: Maillard heads for Maxim

helped launch Top Gear in 1993, as managing editor, and has previously worked at the Guardian...Top Gear magazine s managing editor Chris Maillard has been appointed editor of Dennis Publishing s men s lifestyle magazine Maxim. He replaces Nigel Ambrose, who is due to leave next month. Maillard helped launch Top Gear in 1993, as managing editor, and has previously worked at the Guardian ...

PRIVATE VIEW

. The Guardian spot. In one commercial we see people reflected in a wobbly mirror in the middle of a field ... and directness of the Guardian skinhead any day (and I m not just talking about Tim Delaney). Fairness ... , cerebral nature of the executions suggests those people may well be existing/potential Guardian readers ...

CLOSE-UP PERSPECTIVE: Agency culture is key to longevity in successful shops

the Times, Impulse) or dramatically worse (eg the Guardian, Wonderbra). So it s not solely down ...

CAMPAIGN REPORT ON NEW MEDIA: The Digital Effect - Digital has now arrived, but are agencies ready to seize upon its possibilities? Some are adapting with new structures, while others intend to rely on familiar models of working. By Richard Cook

at the moment is a TV production model, where they get to keep their position as the brand guardian ...

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