to remove filtersMARKETING MIX: That was the week that was
26 Nov 1998 | by Sue Beenstock
at pounds 248m; The Guardian starts a circulation drive after losing 25,000 readers as rival ...
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REVIEW: Marketing and advertising news in the week’s press
27 Nov 1998 | by JOHN TYLEE
. - The Guardian DHL International has appointed the former Somerfield marketing director, David Coles ... , including Panache and Tweed. - The Guardian Miller Brewing Co is reviewing its dollars 150 million ...
Stop Press
19 Nov 1998 | by IAN DARBY
Guardian Royal Exchange has appointed Simon Rhodes to the newly created role of UK marketing...Guardian Royal Exchange has appointed Simon Rhodes to the newly created role of UK marketing director for both its insurance brands and those of PPP Healthcare, which the company acquired earlier this year. Rhodes will report to Peter Owen, who has also been promoted to the new role of group ...
REVIEW: Marketing and advertising news in the week’s press
06 Nov 1998 | by MICHELE MARTIN
. The Guardian and Independent both carried the ads. Marketing David Isaacs, the marketing director ...
MARKETING FOCUS: Virgin a brand too far? - Suddenly, Virgin’s brand seems more vulnerable and Richard Branson’s touch less sure. Roger Cowe inspects the damage
17 Sep 1998 | by ROGER COWE
. Roger Cowe is a financial journalist with The Guardian FINANCIAL TROUBLES AHEAD ...
MARKETING FOCUS: PR - The new retail battleground/Supermarkets are harnessing PR as they battle to become the definitive champions of the consumer. Robert Gray assesses what lies behind the retail charm offensive
03 Sep 1998 | by ROBERT GRAY
is that of the consumer s friend, says Roger Cowe, retail business correspondent of The Guardian. It s cheaper than ...
HOTLINE
28 Aug 1998 | by EMMA HALL
at the Guardian, has been drafted in as the display ad controller for the weekday products and Keith Yonish ...
FOR THE RECORD
14 Aug 1998 | by ALASDAIR REID
moved over to publish Reed s retail titles. Ian Katz, the Guardian s internet editor, has been appointed features editor on the Observer. Katz will continue to oversee the editorial of the Guardian ... has also appointed Paul Webster - who was assistant foreign editor at the Guardian - as his deputy ...
CAMPAIGNS: PRODUCT BRANDING - A tonic for the drinks market
24 Jul 1998 | by JENNIFER WHITEHEAD
, the Express and the Guardian. Plymouth Gin is also having considerable impact on the east coast ...
REVIEW: Marketing and advertising news in the week’s press
10 Jul 1998 | by JOHN TYLEE
that the BBC holds too much power. The Guardian The internet service provider, America Online ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
