to remove filtersShould we all go barefoot for our children’s sake?
12 Nov 1998 | by JEREMY BULLMORE
. Jeremy Bullmore is a non-executive director of the Guardian Media Group and WPP Group. ...
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MEDIA CASE STUDY: NIKE ’RUN LONDON’
19 Nov 1998 | by BINNUR BEYAZTAS
Client: Nike Campaign: Nike Run London Agencies: Nike worked with the Guardian s Integrated...Client: Nike Campaign: Nike Run London Agencies: Nike worked with the Guardian s Integrated Solutions Unit Timescale: Distributed with The Guardian on November 14 but part of an integrated ... to The Guardian listings guide, which is distributed with the newspaper every Saturday. Dobbie says ...
Armani to monopolise Guardian ads
25 Sep 1998 | by ANNA GRIFFITHS
Giorgio Armani has chosen the Guardian newspaper for its first UK solus advertising campaign....Giorgio Armani has chosen the Guardian newspaper for its first UK solus advertising campaign ... . They were created and bought in-house at Armani. The choice of the Guardian marks a change ... more than 30 pages of ads in the first deal of its kind for Time. Carolyn McCall, the Guardian ...
MARKETING FOCUS: Virgin a brand too far? - Suddenly, Virgin’s brand seems more vulnerable and Richard Branson’s touch less sure. Roger Cowe inspects the damage
17 Sep 1998 | by ROGER COWE
. Roger Cowe is a financial journalist with The Guardian FINANCIAL TROUBLES AHEAD ...
MARKETING FOCUS: PR - The new retail battleground/Supermarkets are harnessing PR as they battle to become the definitive champions of the consumer. Robert Gray assesses what lies behind the retail charm offensive
03 Sep 1998 | by ROBERT GRAY
is that of the consumer s friend, says Roger Cowe, retail business correspondent of The Guardian. It s cheaper than ...
HOTLINE
28 Aug 1998 | by EMMA HALL
at the Guardian, has been drafted in as the display ad controller for the weekday products and Keith Yonish ...
REVIEW: Marketing and advertising news in the week’s press
10 Jul 1998 | by JOHN TYLEE
that the BBC holds too much power. The Guardian The internet service provider, America Online ...
LIVE ISSUE/ADIDAS: Why Adidas is searching for new creative shops - Should Leagas Delaney be worried by this threat to its status, Harriet Green asks?
03 Jul 1998 | by HARRIET GREEN
multinationals. I am not interested in clout but in creativity. My team at Adidas will be the brand guardians ... is unlikely - Leagas Delaney will no longer be the sole guardian of Adidas s entire dollars 120 million ...
REVIEW
05 Jun 1998 | by JOHN TYLEE
launch is planned in the coming months . - The Guardian and the Independent. ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
