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CRAFT: BRIEFS

McLeod Perfect Day , Adidas and the Guardian. ...

REVIEW: Marketing and advertising news in the week’s press

. - The Guardian DHL International has appointed the former Somerfield marketing director, David Coles ... , including Panache and Tweed. - The Guardian Miller Brewing Co is reviewing its dollars 150 million ...

MARKETING MIX: That was the week that was

at pounds 248m; The Guardian starts a circulation drive after losing 25,000 readers as rival ...

REVIEW: Marketing and advertising news in the week’s press

. The Guardian and Independent both carried the ads. Marketing David Isaacs, the marketing director ...

PRIVATE VIEW

. The Guardian spot. In one commercial we see people reflected in a wobbly mirror in the middle of a field ... and directness of the Guardian skinhead any day (and I m not just talking about Tim Delaney). Fairness ... , cerebral nature of the executions suggests those people may well be existing/potential Guardian readers ...

STOP PRESS

Lloyds TSB Group is consolidating the media buying account for its Lloyds TSB and Cheltenham creative work. RAC Insurance Direct, part of Guardian Royal Exchange, is offering RAC customers personal loans of over pounds 10,000, and is planning to offer travel insurance. It currently offers its ...

Murphy’s updates its image with glam rock

occasions as well as on Sunday afternoons. The sisters are presented as guardians of Murphy ...

REVIEW: Marketing and advertising news in the week’s press

s BSkyB and Mediaset s Italian network. A French partner may also be sought. - The Guardian BT ...

Stella goes to movies

and is being backed by The Guardian and Channel 4....Stella Artois is to showcase a selection of classic cult movies in a nationwide tour of arthouse cinemas. The initiative, known as Primal Screen, will include such films as Akira and Dark Star and is being backed by The Guardian and Channel 4. ...

MARKETING FOCUS: Virgin a brand too far? - Suddenly, Virgin’s brand seems more vulnerable and Richard Branson’s touch less sure. Roger Cowe inspects the damage

. Roger Cowe is a financial journalist with The Guardian FINANCIAL TROUBLES AHEAD ...

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