to remove filtersCAMPAIGNS: Business targets a killer cancer - Public Awareness
11 Dec 1998 | by JENNIFER WHITEHEAD
in the Guardian, the Herald and the local press. The rugby team in the pink photocall was a big success ...
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MEDIA: Documentary sanctions
19 Dec 1998 | by ANNE-MARIE CRAWFORD
by The Guardian....The Independent Television Commission is deciding whether to impose a statutory sanction, in the form of a fine, on Carlton for the documentary, The Connection, which was exposed as a fake by The Guardian. ...
LIVE ISSUE/BUPA: Bupa seeks personal touch from smaller agency - The medical insurer aims to adopt product-led ads, Francesca Newland finds
04 Dec 1998 | by FRANCESCA NEWLAND
the number two private medical insurer, PPP, is narrowing. Since PPP was acquired by Guardian Royal ...
FOCUS: HEALTHCARE PR - ’Lifestyle’ drugs seek a PR remedy. The Viagra debate has clearly shown why non-NHS medicines need good PR if they are to compete with prescribed brands. Robert Gray reports
04 Dec 1998 | by ROBERT GRAY
of the role and the fine balance between acting as guardians of a solution rather than creators of a ...
MARKETING MIX: That was the week that was
26 Nov 1998 | by Sue Beenstock
at pounds 248m; The Guardian starts a circulation drive after losing 25,000 readers as rival ...
In Brief: Big Issue appoints Collin
20 Nov 1998 | by ROBERT GRAY
. Gardiner has left to edit the Guardian s women s section....Big Issue deputy editor Matthew Collin has been promoted to replace Becky Gardiner as editor. Gardiner has left to edit the Guardian s women s section. Collin joined in August 1997. He previously edited ID and Time Out Magazines web sites. ...
Stop Press
19 Nov 1998 | by IAN DARBY
Guardian Royal Exchange has appointed Simon Rhodes to the newly created role of UK marketing...Guardian Royal Exchange has appointed Simon Rhodes to the newly created role of UK marketing director for both its insurance brands and those of PPP Healthcare, which the company acquired earlier this year. Rhodes will report to Peter Owen, who has also been promoted to the new role of group ...
Freephone lobby to oppose Oftel
19 Nov 1998 | by STEPHEN ROBERTSON, marketing director o
Express, National Westminster Bank, Interflora, Forte Hotels, Dyno-Rod and Guardian Direct, many ...
Saatchis produces press work in plea for refugee benefits
13 Nov 1998 | by CLAIRE BEALE
will appear in the Guardian and the Independent on 12 November and will be supported by an internet campaign ...
REVIEW: Marketing and advertising news in the week’s press
06 Nov 1998 | by MICHELE MARTIN
. The Guardian and Independent both carried the ads. Marketing David Isaacs, the marketing director ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
