to remove filtersMARKETING MIX: That was the week that was
26 Nov 1998 | by Sue Beenstock
at pounds 248m; The Guardian starts a circulation drive after losing 25,000 readers as rival ...
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REVIEW: Marketing and advertising news in the week’s press
27 Nov 1998 | by JOHN TYLEE
. - The Guardian DHL International has appointed the former Somerfield marketing director, David Coles ... , including Panache and Tweed. - The Guardian Miller Brewing Co is reviewing its dollars 150 million ...
MEDIA: Fantastic journeys - UK travellers are more independent and enjoying exotic trips in greater numbers. Andy Fry looks at how travel media is adapting
26 Nov 1998 | by ANDY FRY
of The Daily Telegraph, The Sunday Times, The Guardian and The Observer all carry stand-alone travel ...
Stop Press
19 Nov 1998 | by IAN DARBY
Guardian Royal Exchange has appointed Simon Rhodes to the newly created role of UK marketing...Guardian Royal Exchange has appointed Simon Rhodes to the newly created role of UK marketing director for both its insurance brands and those of PPP Healthcare, which the company acquired earlier this year. Rhodes will report to Peter Owen, who has also been promoted to the new role of group ...
FOR THE RECORD
23 Oct 1998 | by ALASDAIR REID
of the activities undertaken by the industry in the public service. The Guardian s overseas edition has had a makeover this week, changing its name from Guardian International to Guardian Europe ... the Guardian s profile abroad, particularly in Europe. Attic Futura is to launch two titles in the next ...
STOP PRESS
08 Oct 1998 | by STEVE BELL
Lloyds TSB Group is consolidating the media buying account for its Lloyds TSB and Cheltenham creative work. RAC Insurance Direct, part of Guardian Royal Exchange, is offering RAC customers personal loans of over pounds 10,000, and is planning to offer travel insurance. It currently offers its ...
REVIEW: Marketing and advertising news in the week’s press
25 Sep 1998 | by Our Parliamentary correspondent
s BSkyB and Mediaset s Italian network. A French partner may also be sought. - The Guardian BT ...
Why is the last brand message often the worst?
17 Sep 1998 | by JEREMY BULLMORE
of the Guardian Media Group and WPP Group ...
MARKETING FOCUS: Virgin a brand too far? - Suddenly, Virgin’s brand seems more vulnerable and Richard Branson’s touch less sure. Roger Cowe inspects the damage
17 Sep 1998 | by ROGER COWE
. Roger Cowe is a financial journalist with The Guardian FINANCIAL TROUBLES AHEAD ...
MEDIA: Papers’ flight offer
10 Sep 1998 | by RAYMOND SNODDY, media editor of The Tim
The Guardian and The Observer, in association with Air France, are offering readers the chance...The Guardian and The Observer, in association with Air France, are offering readers the chance to fly to 80 destinations with up to 50% off air fares by collecting tokens from both papers. ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
