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MEDIA: In Brief - Roux takes up editor’s Space

The Guardian has poached Caroline Roux from the Independent on Sunday to become editor of Space...The Guardian has poached Caroline Roux from the Independent on Sunday to become editor of Space, its property, design and interiors supplement. She replaces Lesley Plommer, who has returned to the Guardian s foreign news department. Roux previously freelanced for Time Out, Elle Decoration ...

STOP PRESS: Ad campaigns are making headlines

is the Times with 59 stories, pushing the Guardian into third place. The increase on the Times is partly due...Recent figures released by marketing communications agency Propeller indicate that in the last quarter of 1997 the Independent carried the most advertising stories with a total of 65. In second place is the Times with 59 stories, pushing the Guardian into third place. The increase on the Times is partly due ...

CAMPAIGNS: It’s pink faces all around for Barbie - Brand Awareness

Radio 1 and Virgin Radio breakfast shows. On the launch day, the Guardian ran a photo of local ...

GAY MEDIA REPORT: WHY ADVERTISERS ARE STILL FRIGHTENED OF THE G WORD - Major advertisers are still reluctant to tap into gay media and their high-spending audience. Belinda Archer asks, what’s their problem?

guardians. We ve got to educate people and make them realise that advertising with us will not devalue ...

MEDIA: Has the ABC done enough? - The Audit Bureau of Circulations is tightening its rules in the face of pressure from members. Will the changes satisfy everyone? Anne-Marie Crawford reports

party, including representatives from The Guardian, The Express, BMP Optimum and Zenith Media, with a ...

TELEMARKETING: Looking beyond the telephone - The advance of digital technology will have a dramatic impact on the DRTV sector. Simon Foster of MindShare warns telemarketers to prepare before it’s too late

direct offerings from Eagle Star, Guardian Direct, Norwich Union, and National Savings Virtual Shops ...

Profile: Stewart Prosser, Guardian Royal Exchange - GRE’s man of many talents/Stewart Prosser

affairs job at insurance giant Guardian Royal Exchange (GRE). He leapt at that chance too ... and institutional banking, Royal Bank of Scotland 1998 Corporate affairs director, Guardian Royal Exchange ...

What The Papers Say: Swift apologies save face for McDonald’s

s had placed its apology. The Guardian, which carried no such advertisement, reminded readers ...

MEDIA-ONLY BUSINESS PERFORMANCE LEAGUE

Exchange 4.8 - 4.8 24 15 BBJ Media Services Guardian ...

 

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