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DIRECT: Virgin unveils DM push in pounds 20m Mobile launch

02 Dec 1999 | by ALEXANDRA JARDINE

-around on the Guardian s Guide. Virgin Mobile is also targeting Christmas shoppers with promotions in high streets ...

Briefs

02 Dec 1999 | by DANNY ROGERS

to become head of marketing at BAA Retail. Shopping Unlimited, the Guardian Unlimited gift ...

MEDIA: Customer mags make their mark - Andy Fry reviews the winning entries of the APA customer magazines industry awards

02 Dec 1999 | by ANDY FRY

and bars, in WH Smith outlets and with The Guardian and Melody Maker. New Directions, meanwhile, targeted ...

OPINION: Shame on cruel, fickle brands that ignore lifelong devotees

14 Oct 1999 | by JEREMY BULLMORE

. Jeremy Bullmore is president of NABS and a director of the Guardian Media Group and WPP Group. ...

AXA reviews media as TBWA and Rapier land creative briefs

24 Sep 1999 | by ELEANOR TRICKETT

following its acquisition of Guardian Royal Exchange in February. The company is now looking to put all ...

OPINION: EasyJet’s dubious strategy of helping rival brand Go take off

23 Sep 1999 | by DRAYTON BIRD

Can One Person Possibly Be? contest. Likely contenders are often to be found in The Guardian ... . Unfortunately that excludes many Guardian readers, large percentages of whom seem to belong to the civil ...

First Direct repositions with new image to mark decade

09 Sep 1999 | by PAUL WHITFIELD

and The Guardian offering the bank s customers two-for-one cinema tickets and free papers. The sponsorships were ...

DIRECT: Joshua fights the battle for BA long-haul

02 Sep 1999 | by IAN DARBY

, The Guardian, News of the World and the Evening Standard. Joshua will also test advertising in a range ...

Briefs

29 Jul 1999 | by IAN DARBY

of 250,000, will carry non-conflicting advertising from its second issue onward. The Guardian ...

DIRECT: Air Miles acquires travel promotion firm

01 Jul 1999 | by ANDRE PINKESS, Strategy director, Rufus

Air Miles, the loyalty scheme set up by British Airways, has bought specialist travel promotions agency MKM, its first acquisition. Manchester-based MKM employs 25 people and has a turnover of pounds 3.6m. Clients include Guardian Direct, Premier Brands and the Automobile Association ...

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