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Guardian opens branding unit

Guardian Newspapers is setting up a brand research unit as part of a restructure of its marketing department. Alison Hall, head of planning and research, has been promoted to deputy marketing director ... moves, The Guardian’s marketing executive Karen Byrne has been named brand manager on the paper while ...

Guardian marks millennium with celebratory issue

The Guardian newspaper is to mark the first day of the new millennium with the publication of a...The Guardian newspaper is to mark the first day of the new millennium with the publication of a celebratory issue. The paper is offering its readers a delivery service for the collector s issue, which ... edition CD ROM featuring a definitive Guardian review of the 20th Century, including highlights of the BBC ...

Guardian marks millennium with celebratory issue

The Guardian newspaper is to mark the first day of the new millennium with the publication of a...The Guardian newspaper is to mark the first day of the new millennium with the publication of a celebratory issue. The paper is offering its readers a delivery service for the collector s issue, which ... edition CD ROM featuring a definitive Guardian review of the 20th Century, including highlights of the BBC ...

The Guardian elevates Bird to classified chief

The Guardian and Observer has promoted deputy classified manager Helen Bird to head of classified....The Guardian and Observer has promoted deputy classified manager Helen Bird to head ... . In a difficult market, The Guardian is the only quality paper to have grown its classified volume ... cent. Traditionally big in the public sector, The Guardian claims it leads the commercial sector ...

MEDIA: Rowan to edit Guardian Unlimited

Guardian Unlimited has named David Rowan as editor, following the promotion of Simon Waldman...Guardian Unlimited has named David Rowan as editor, following the promotion of Simon Waldman to head of Guardian Unlimited in October (PR Week, 29 October). Rowan is currently editor of The Editor, the Guardian s weekly news digest magazine, He has worked at the Guardian for over ten years ...

Guardian Unlimited names new editor

Guardian Media Group has appointed David Rowan as editor of the Guardian s network of websites...Guardian Media Group has appointed David Rowan as editor of the Guardian s network of websites, Guardian Unlimited. Rowan currently edits the Editor, The Guardian s popular news digest magazine. He replaces Simon Waldman who has been promoted to overall head of Guardian Unlimited. He will assume ...

Guardian Unlimited names new editor

Guardian Media Group has appointed David Rowan as editor of the Guardian s network of websites...Guardian Media Group has appointed David Rowan as editor of the Guardian s network of websites, Guardian Unlimited. Rowan currently edits the Editor, The Guardian s popular news digest magazine. He replaces Simon Waldman who has been promoted to overall head of Guardian Unlimited. He will assume ...

Guardian Unlimited provides the vehicle for BMW’s 007 tie-in

Guardian Unlimited s sales team has struck its third exclusive sponsorship deal in two weeks...Guardian Unlimited s sales team has struck its third exclusive sponsorship deal in two weeks ... . The campaign was planned by John Heather at Zenith and Guardian Unlimited agency sales executive Andrew Moore. It is the first integrated sponsorship BMW has carried out on the service. Guardian Unlimited could not reveal ...

HarperCollins and Costa to sponsor Guardian Unlimited

Guardian Unlimited s sales team has signed up coffee brand Costa and publisher HarperCollins...Guardian Unlimited s sales team has signed up coffee brand Costa and publisher HarperCollins ... -promoted in The Guardian, while four Costa coffee houses in central London have installed PCs with internet access. The second deal sees Harper Collins extending its sponsorship of The Guardian s cryptic crossword ...

Guardian Unlimited announces two new sponsorship deals

- Guardian Unlimited is building on its portfolio of sponsorship partnerships with the announcement...- Guardian Unlimited is building on its portfolio of sponsorship partnerships with the announcement of two new packages involving Costa Coffee and Harper Collins. Costa Coffee will sponsor ... of the Guardian Cryptic crossword. From December the publisher will also sponsor the interactive crossoword ...

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