20 Dec 1999
| by MediaWeek
Guardian Newspapers is setting up a brand research unit as part of a restructure of its marketing department. Alison Hall, head of planning and research, has been promoted to deputy marketing director ...
moves, The Guardian’s marketing executive Karen Byrne has been named brand manager on the paper while ...
20 Dec 1999
| by MediaWeek
Justin Walters, who resigned as head of new media at Guardian Newspapers in October, is to set up his own business to business internet venture. Walters is launching bEurope in conjunction with Emma Lewis, former strategic development director at business to business publisher Miller Freeman. The two ...
16 Dec 1999
| by MediaWeek
Once again the poll showed media folk to be a bunch of bleedin’ Guardian readers. The paper won easily ...
04 Nov 1999
| by MediaWeek
over from her sales exec role on The Guardian and Observer to become client sales and sponsorship manager for Guardian Unlimited, the umbrella brand for The Guardian websites. “The pace is relentless ...
another platform,” adds Guardian Unlimited’s Mayer. “You often have to educate clients, and be quite ...
28 Oct 1999
| by MediaWeek
of the Year and The Guardian won Media Brand of the Year. Capital FM and Cartoon Network won ...